Xerox 1:1 Lab Marketing Solution Leads the Conference Board of Canada to Double its Direct Mail Response Rates

Terminal Van Gogh Ltd. (" TVG "), the leading data-driven 1 to 1 variable solution provider, announced today that the Conference Board of Canada Case study developed under the Xerox 1:1 Lab is now available at www.terminalvangogh.com.

Toronto (PRWEB) February 12, 2007 -- Terminal Van Gogh Ltd. (" TVG "), the leading data-driven 1 to 1 variable solution provider, announced today that the Conference Board of Canada Case study developed under the Xerox 1:1 Lab is now available at www.terminalvangogh.com.

Read about how the Conference Board's dynamic 1:1 marketing piece achieved a 100% higher response rate over the static control piece.

The Conference Board was aware that too much direct marketing risked turning off its members. "We don't want to irritate our members by bombarding them with marketing messages," said Parry Eisenschmid, Vice President at Conference Board of Canada "The more efficiently we can begin target marketing our initiatives, and the fewer mass campaigns we have to do, the better."

The Conference Board wanted to highlight its newest initiative to its members, eProceeding, and set about making a trial offer to its members. Each member would be offered to select one of three conferences, specifically chosen to reflect their interests. "We were very vocal in our desire to ensure this was a legitimate test," says Eisenschmid. "We wanted to make sure the control piece and the 1:1 piece virtually identical, with the only varied elements being those that reflected the 1:1 capability."

"Considering the call to action was for CEOs and high level executives of Fortune 500 companies to visit a personal URL (PURL) and download their choice of free eProceedings conference, the 1:1 Lab team and the Conference Board were pleased with the results," says Helene Blanchette, National Marketing Manager, Xerox Canada, and co-founder of the Xerox 1:1 Lab with TVG. "Media integration is a strong way of creating value and relevancy in direct mail campaigns. This is the first time we have integrated the print and web within our lab environment and the PURL allowed us to follow the actions taken by Conference Board members."

The Xerox 1:1 Lab, a veritable testing ground for Xerox Customers, demonstrates the power and accessibility of data-driven one-to-one marketing and has accelerated its adoption by the data mining / analysis and marketing community. TVG, the co-manager of the 1:1 Lab, provided strategy, creative design and all back-bone programming for the 1:1 test package, taking care to keep the overall look as similar as possible to the Conference Board's traditional marketing piece to avoid skewing customers' responses and ensuring an objective comparison of results.

Xerox 1:1 Lab
The 1:1 Lab is an enabler for Xerox Canada's graphic arts customers and their marketing and advertising customers to implement data-driven 1 to 1 marketing campaigns on an ongoing basis.

Relatively few corporate marketers have the infrastructure, experience or people to execute personalized communication programs, even though they are aware of its advantages. The 1:1 Lab brings together the hardware, software and skills commercial printers and their customers need without requiring them to invest in these areas.

The 1:1 Lab is working with a select group of partner and client companies to demonstrate the benefits and returns from 1 to 1 communication. The other case studies released are Heritage Education Funds, BC Tourism and Solidarity Fund QFL.

Conference Board of Canada
The Conference Board of Canada is a national, non-profit organization whose expertise lies in not only running conferences, but also in conducting, publishing and disseminating research, helping people network, developing individual leadership skills and building organizational capacity. Funded exclusively through fees it charges for services to the private and public sectors, the Conference Board is a specialist in economic trends, as well as organizational performance and public policy issues. The Conference Board's vision is to be recognized as Canada's most influential, independent source of insight for leaders. Its mission is to build leadership capacity for a better Canada by creating and sharing insights on economic trends, public policy and organizational performance.

Terminal Van Gogh
TVG is the leading data driven 1 to 1 communication solution provider in North America. Utilizing the TVG-PoweredTM engine technology, TVG enables Partners (value-add printers, agencies and data mining & analysis / consulting firms) and their clients to deploy the next generation in data driven 1 to 1 variable communication solutions across print, PDF, email and the web. These solutions drive dramatically higher rates of performance. The TVG solution closes the gap between an enterprise's Customer Relationship Management ( CRM ) strategy and its execution, achieving measurable improvements across many business objectives, such as customer acquisition, retention or cross-selling / up-selling initiatives. TVG is the co-manager of the award winning Xerox 1:1 Lab that has generated exceptional results for such companies as Reader's Digest, Staples / Business Depot, Heritage Education Funds and BC Tourism. Website www.terminalvangogh.com

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