Obnoxious Trends in Internet Advertising
Internet advertising is a fact of life and is here to stay. However, all too often the fundamental rules of advertising are tossed aside in predatory attempts to hijack the Internet users' attention. The fundamental strategy is to ambush the Internet-user, use cheap visual tricks to get his attention, hijack the web-browser, and force feed advertising down his throat.
London, UK (PRWEB) February 12, 2007 -- Surfing the Internet is becoming more and more like running a gauntlet of dysfunctional attention seekers than an entertaining or educational pastime.
"Aggressive Internet Marketing" is the "now" buzz-word floating around the major corporations. However, to the general public it conjures images of muggers lurking the shadows, conspiring and devising dubious methods to bushwhack the unwary Internet-user.
The fundamental strategy is to ambush the Internet-user, use cheap visual tricks to get his attention, hijack the web-browser, and force feed advertising down his throat.
The competition to snatch your attention is becoming so intense; the next craze could be that Internet advertisers will attempt to hijack control of your printer. If at all possible, they would have your printer spitting out their advertisements until you acquiesce and purchase their product.
It's not the general advertisements, but the growing popularity of 'in-your -face', intrusive ads that are the problem as well as their increasing acceptance by mainstream websites as ancillary revenue generators.
In their recent article "Assault and Battery Trends in Internet Advertising", Ruth Jones and George Glasser say, "In the 'get-rich-quick' feeding frenzy of Internet advertising, Internet ad agencies have grossly underestimated the sophistication and inherent cynicism of the Internet-user."
Many advertisers seem to have lost the plot. As the Internet becomes increasingly inundated with intrusive, bombastic advertising, people are becoming desensitized to the cheap tricks. At first, the gimmicks work because they have novelty value. But when the Internet becomes saturated with the same trickery, the novelty wears off and people either become oblivious to their presence or angered by the brash intrusions.
Glasser said, "In fact, there is a flourishing industry for add-ons to counter intrusive pop-up advertising. All you have to do is enter 'pop-up blockers' into a search engine and you will come-up with pages and pages of citations along with sponsor pay-per-click advertisements - it's a big business."
According to Jones and Glasser's article, unless your business is not another 'hit and run' Internet marketing scam that relies on cheap tricks and spamming to sell product, the answer lies in utilising sound marketing practices.
In their article, "Assault and Battery Trends in Internet Advertising" they offer sound advice for developing a long-term marketing strategy based on 'tried and true' public relations and advertising techniques.
The full text of the article can be read at G-Tigerclaw.com.
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