The Face of TRIMSPA -- Can the Brand Survive After Anna Nicole Smith

In the few days since the sudden and unexpected passing of Anna Nicole Smith -- the face and body of TRIMSPA since late 2003 -- speculation as to the brand's ability to survive without her has been raised in business, news, information and entertainment venues across the globe.

Whippany, NJ (PRWEB) February 23, 2007 -- In the few days since the sudden and unexpected passing of Anna Nicole Smith -- the face and body of TRIMSPA since late 2003 -- speculation as to the brand's ability to survive without her has been raised in business, news, information and entertainment venues across the globe.

Clearly, Smith's dramatic weight loss with TRIMSPA's X32 product helped to catapult the brand. "But," said Alex Goen, CEO and founder of TRIMSPA, "the company's success is not simply a result of Anna Nicole Smith, but of a dedicated team, its scientists, studies and research."

It is the research team that led TRIMSPA to introduce X32 with Hoodia gordonii, its active ingredient. Hoodia gordonii is now touted by media and the scientific community all over the world, but it is TRIMSPA that has two patents published and pending for "weight loss with Hoodia gordonii."

While Anna Nicole Smith was TRIMSPA's most celebrated success story and recognized spokesmodel, Tony Azzizzo, President of TRIMSPA, commented, "The brand now has thousands of successful weight loss spokespersons -- albeit less heralded. They are your neighbors, friends, family members and coworkers," he explained, adding, "Their weight loss experience is no less celebrated for them as Anna's was to the world."

All great companies have to, at times, deal with adversity. However, Goen is confident that the company will prevail over theirs. "We will continue to serve our customers and create products that work," he said with resolve. "TRIMSPA is one of the best selling weight loss pills in the country, and we are proud that the brand's loyalty numbers are the highest in its category." Goen attributes this fact to satisfied customers -- not to the brand's most celebrated success story.

Today, TRIMSPA customers appear more committed to the brand than ever; evidenced in the outpouring of positive comments posted to Internet sites expressing how TRIMSPA has helped to change their lives.

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