Mortgage Marketing Program Teaches Quickest Way to Write Strategy

With the slowdown in the market forcing loan officers to the streets in search of loans, new mortgage marketing program puts loan officers on the right path.

Phoenix, AZ (PRWEB) February 12, 2007 -- A new mortgage marketing program titled, Fast Path to Success, teaches loan officers how to write a one-page marketing plan. Led by Jeff Nelson, author of Become an Agent Magnet, loan officers learn how to write a one-page strategy for earning more referrals.

Since the real estate market has cooled off, loan officers struggle to know what to do next. Most feel frustrated on where to start or how to begin. "For 20 years I counted largely on referrals, but when the market changed, my business went downhill. I needed Jeff's expertise and a marketing plan for mortgage brokers specifically," said Larry Penilla of First Mortgage Corporation and graduate of the program.

Conducted with groups of 12 or less by telephone, loan officers define goals, identify objectives, and formulate strategies over an 8 week period and fit their mortgage marketing plan to a single sheet of paper. Lee Tyler with New Dominion Bank said, "When the program started, I wasn't too confident it would produce a one page marketing plan. But by the end, I had one, and more importantly, I had true clarity and direction for my business."

Fast Path to Success helps loan officers design a concise plan that makes their marketing easy to implement. It is held four times annually and loan officers can register directly by visiting http://www.loan-officer-marketing.com. Enrollment is $495 and includes workbook, materials and support.

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