Integration New Media and Really Strategies Team Up to Illustrate New Marketing Opportunities Created by NIMAS
New white paper by Integration New Media and Really Strategies explains how XML and content management drive new opportunities for educational publishers.
Montreal, QC (PRWEB) February 14, 2007 -- Integration New Media, Inc. and Really Strategies Inc. today announce a new joint white paper, entitled "NIMAS: An Opportunity for Educational Publishers". This free white paper provides educational publishers with an overview of the National Instructional Materials Accessibility Standard (NIMAS), an explanation of how NIMAS applies to them, and a summary of the new opportunities it creates.
"When NIMAS was first announced, it created mixed emotions with a number of publishers," said Barry Bealer, president and CEO of Really Strategies, Inc. "Many viewed NIMAS as a costly regulatory barrier that had to be overcome to simply maintain existing business. However, as publishers came to better understand the requirements, many started to see NIMAS as an opportunity to adopt XML and content management solutions as competitive weapons."
This joint white paper presents a "101" level overview of NIMAS and its importance to publishers. It also looks at how XML and content management solutions can help publishers streamline their workflow to meet the requirements of NIMAS and to create new business opportunities for the reuse, repurposing and repackaging of content.
"When publishers leverage NIMAS as a catalyst for change, they open up new potential revenue streams," says Vahe Kassardjian, president and co-founder of Integration New Media. "Once an XML workflow is in place, publishers can easily manipulate any content, into any format and deliver it on any platform."
"NIMAS: An Opportunity for Educational Publishers" is available for download at both http://www.inm.com/resource-center/ and http://www.reallysi.com/white_papers.htm.
About Really Strategies
Really Strategies, Inc. is a privately held company that was founded in 2000 to provide world-class content solutions and services to publishers, media companies, and other content-centric companies. From content creation to delivery, Really Strategies helps bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. Our solutions encompass XML editorial tools, XML repositories, content management systems, and editorial and production systems. Our services include workflow reengineering; technology evaluation; DTD and Schema development; business, functional, and technical requirements development; and electronic product development strategy. As a recent recipient of the Deloitte and Touche Rising Star Award (Delaware Valley), the Philadelphia 100® Award, and one of the "Best Places to Work" in Philadelphia Award by the Philadelphia Business Journal, Really Strategies is committed to building the premier content solutions and services firm. For further information, please visit www.reallysi.com
About Integration New Media
Integration New Media (INM) helps companies create rich user experiences in both online and offline environments. With projects ranging from rich internet applications through to interactive sales and marketing tools and virtual libraries, INM has developed solutions for organizations large and small in a variety of different industries. A well-known player in the industry for over 15 years, the company offers top-level interactive project consulting and programming services as well as a successful line of products that includes some of the best-known Xtras for Adobe (formerly Macromedia) Director, Flash and Authorware. For more information, please visit http://www.INM.com
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