Woman Entrepreneur Revolutionizes Sympathy Gift Giving While Healing Hearts

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The Comfort Company, an online retail store founded by a woman entrepreneur, has a mission to simplify the difficult process of sympathy gift buying.

The Comfort Company (http://www.thecomfortcompany.net) understands how difficult it is to find a unique sympathy gift for someone who has experienced the loss of a loved one. Yet, they also know how important it is that the loss be acknowledged and not minimized.

Currently, The Comfort Company provides people with alternatives to traditional sympathy gifts while bringing comfort and remembrance to those who are grieving.

Renee Wood, founder of the Comfort Company, started the business after coming up empty-handed when searching for a special gift for a family member who was grieving the loss of her father. Frustrated by what seemed like a lack of options, she sketched a teardrop-shaped pendant with a forget-me-not flower embedded in the design. It was then manufactured and she accompanied it with a personalized verse.

"The gift was so well received," Wood explained, "that I decided it might be time to take my idea to the next level and provide a public service, of sorts, to those in need. It seems that so many people have a difficult time when it comes to expressing the sympathy sentiment. I had to ask: 'what can I do to make this process easier?' "

After many hours of interviewing people about the grief process and trying to discover what people need and want, Wood learned that people want and need to grieve. They do not desire to have their pain taken away, but want it acknowledged so they can begin to heal.

The Comfort Company's mission is to simplify the process behind sympathy-gift buying. Gift categories include: memorial jewelry, gift trees, garden benches, remembrance journals, statues, specially-designed tear bottles, flag cases, framed gifts and much, much more.    

"I didn't want to settle for a traditional sympathy card and flowers," one client said. "I wanted a gift that would last long after the green bean casseroles had gone home. When I found The Comfort Company's web site, I was immediately impressed with the variety of memorial gifts offered."

Two years ago, Wood appeared on the Oprah Winfrey show and was acknowledged for starting her own business after advice she received from an article in "O" magazine; she founded the company in 2000. Wood has a degree in social work and lives with her husband and four daughters in Geneva, Illinois.

"With the support of my family," Wood said, "I hope to continue to create gifts of remembrance that will offer comfort and hope to those who need it most."

For more information, visit: http://www.thecomfortcompany.net

Media Contact:

Renee Wood

of The Comfort Company


+1-630-802-4865 (cell)


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