TeamFanShop Partners Dramatically Outpace Overall Growth in Online Retailing

Leading operator of private labeled online team stores grew partner revenues over 90 percent.

Jacksonville, FL (PRWEB) February 20, 2007 -- TeamFanShop, a division of Football Fanatics, announced today that growth for the private labeled online stores the company operates for division I colleges and professional sports teams has more than tripled the overall growth of online retailing in 2006.

According to comScore Networks, online retail sales in 2006 reached $102.1 billon, up 24 percent from 2005. During the same period, TeamFanShop increased overall revenues for their partners by nearly 100 percent.

"Although we added several division I programs and professional sports teams to our list of partners in 2006, we realize that we're ultimately judged by our ability to create and maintain satisfied customers," said Brian Swallow, Vice President of TeamFanShop. "We've made considerable investments in recent years in research and development to establish a set of best practices for the online sale of team and league licensed merchandise. By achieving growth that outpaces the industry as a whole, it's clear that those efforts deliver results."

"We were looking for an eCommerce partner that really understood the importance of proper execution," said Matt Shanklin, Associate AD, Marketing & Licensing, University of Arkansas. "It was clear from our first meeting with TeamFanShop that these guys were totally committed to professionally running our online store, giving our great fans a superb shopping experience. Proof is in the numbers -- our revenues grew over 170 percent in the first season and we had fewer customer service issues than ever before."

About TeamFanShop
Founded in 1995, TeamFanShop is a leading provider of private label e-commerce outsourcing solutions for division I colleges and professional sports teams. We power the official online stores for some of the biggest names in sports and sports media including the Florida Gators, Georgia Bulldogs, Arkansas Razorbacks, Mississippi State Bulldogs, Jacksonville Jaguars, Tampa Bay Buccaneers, The Southeastern Conference, The Big Ten, The Big 12, The PAC 10 and many others. We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners fully monetize their official web sites.

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