Carl Bloom Associates (CBA) Expands Integrated Marketing with Hiring of Fundraising Expert

Direct-response marketing agency Carl Bloom Associates, Inc. (CBA) has announced that Joseph A. Ferraro, CFRE, has joined the firm as Vice President of Marketing & Business Development, effective January 22, 2007.

(PRWEB) February 15, 2007 -- Joseph A. Ferraro, CFRE, formally Director of Development at Manhattan College has joined CBA as Vice President of Marketing and Business Development. Joe consistently increased income year after year at Manhattan College, a 150-year-old institution ranked 15th by U.S. News and World Report. He raised millions of dollars in annual giving, both unrestricted and restricted.

Joe also served as the Director of Annual Programs at The American Bible Society where he increased the donor file by over 300% -- from 190,000 to 600,000 in three years and surpassed income goals each fiscal year.

A "builder" by nature and a savvy sales person, Joe built a new fundraising division for Uni-Mail List Corp., a leading international direct marketing agency. While there he provided list marketing for a number of the nation's largest nonprofit organizations.

Says Carl Bloom, CBA President and Founder, "I'm delighted to welcome Joe to our 30-year-old direct marketing agency. We look forward to having him apply his talents to help our nonprofit clients add more contributors and increase revenue."

In addition, Joe will be busy building the CBA client roster with important organizations who are looking for innovative strategic thinking and creative, want to develop new sources of income, as well as increasing performance from current programs.

CBA provides expertise and creative for online, email and web development in coordination with direct mail and telemarketing. With Joe, on board at CBA, we'll be doing an even better job of helping not-for-profit organizations master the new realities of membership development and effective fundraising.

About CBA
CBA offers integrated marketing services -- making the best use of all media -- mail, telemarketing, email and online promotion -- in well coordinated campaigns that speak in one voice and aim for common goals.

CBA, Inc. of White Plains, NY is a direct marketing agency specializing in helping nonprofit and for-profit organizations acquire and retain members, donors and loyal customers. Founded in 1976 in New York City by Carl Bloom, CBA is the creator and manager of a public TV consortium with more than 30 public broadcasting clients nationwide, and of the National Direct Mail Consortium for Public Libraries. Other current and past clients include Consumers Union, the National Association of Railroad Passengers, Friends of Animals, Hospital for Special Surgery, St. Vincents Catholic Medical Centers Foundation, Catholic Charities of San Francisco, The Ronald McDonald House - San Diego, The Actors' Fund of America, AARP, the Bay-Area Make-A-Wish Foundation, numerous catalogs and publications, and a host of libraries, including the San Diego Public Library, Queens Public Library, Broward County Public Library, and Alameda County Public Library.

CBA's subsidiary, The Loyalty Marketing Group, Inc. (LMG), provides incentive and recognition programs that help build relationships with members and customers. CBA also offers complete and comprehensive web development and e-mail marketing through Loyalty eMarketing.

For more information, contact:
Carl Bloom, 914-761-2800 or fax 914-761-2744
http://www.carlbloom.com

Source: Carl Bloom Associates, Inc.
81 Main Street, Suite 101, White Plains, NY 10601

###