New Product Helps Earlobes Fight Gravity -- Without Having Surgery

Big earrings, although popular and big in the fashion world, cause big problems for ears. Chandelier earrings and oversized hoops look great but tear earlobes and cause stretching and sagging. To address this common problem, a new product has been developed called EarLift™, an invisible adhesive disc providing instant support for torn, damaged, or stretched earlobes.

Fairfield, NJ (PRWEB) February 18, 2007 -- Big earrings, although popular and big in the fashion world, cause big problems for ears. Chandelier earrings and oversized hoops look great but tear earlobes and cause stretching and sagging. To address this common problem, a new product has been developed called EarLift™, an invisible adhesive disc providing instant support for torn, damaged, or stretched earlobes. "Parents are having their daughters' ears pierced when they are young, so women, even their 20s and 30s are experiencing the effects of gravity on their ears, particularly when wearing large, heavy earrings," says A.J. Khubani, President of TELEbrands, the company introducing this innovative product. "EarLift offers a discreet and inexpensive alternative to cosmetic surgery," he added.

Made with a medical-grade, hypoallergenic adhesive from 3M, EarLift evenly distributes the weight of the earring, relieving the pressure caused by heavy hoops and chandelier earrings. Stretched, sagging earlobes instantly vanish. Earlift is available from major retailers nationwide, including Wal-Mart, Bed Bath and Beyond, Target, Walgreens, Sally Beauty Supply or online at www.earlift.com.

TELEBrands Corp., headquartered in Fairfield, New Jersey, and with offices in Hong Kong, India and the United Kingdom, was founded in 1983 by category innovator and entrepreneur A.J. Khubani. Since its inception, the company has brought quality inventions to consumers worldwide and has launched more successful products through television advertising than any other company in the Direct Response Television (DRTV) industry. TELEBrands has launched such fun and useful products as AmberVision sunglasses, the One Sweep Broom and Doggy Steps. The company's products are sold in 90 countries around the world. For more information visit www.telebrands.com or call Rosica Strategic Public Relations (www.rosica.com) at (201) 843-5600.

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