Direct Revenue Reaches Settlement With FTC

Direct Revenue is pleased with today's settlement with the Federal Trade Commission relating to practices associated with distribution of its advertising software.

New York, NY (PRWEB) February 19, 2007 -- Direct Revenue is pleased with today's settlement with the Federal Trade Commission relating to practices associated with distribution of its advertising software.

In a statement, Counsel for Direct Revenue, Stuart Friedel, noted that "many of the FTC's concerns relate to distribution of the Direct Revenue's software by independent third parties, many of whom also distributed software of other companies such as Google, AskJeeves, WhenU, and Zango. Direct Revenue ceased all affiliate distribution in 2005 and stopped all third party distribution in 2006. At no time did Direct Revenue charge or accept money from consumers."

Stuart Friedel added, "This agreement is a major step forward in resolving the legal and regulatory issues facing Direct Revenue. Direct Revenue has implemented and will continue implementing improvements in its practices."

Direct Revenue cooperated in the 17 month investigation, providing over 300,000 pages of documents including emails and full source code for Direct Revenue's software.

As part of its agreement, Direct Revenue is permitted to continue to show advertisements to all consumers who installed its software after October 1, 2005. The FTC agreement also provides a mechanism for consumers who installed the software before that date to agree to continue receiving advertisements from Direct Revenue.

The "Agreement Containing Consent Order" is a settlement that explicitly "does not constitute an admission [by Direct Revenue that the law has been violated."

Direct Revenue and its principals were represented in this matter by Neal Klausner and Stuart Friedel of Davis & Gilbert; Richard Strassberg and David Goldstone of Goodwin Procter; Andrew Celli of Emery, Celli, Brinckerhoff and Abady.

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