Whet Travel Inc.'s Groove Cruise featured in New York Times

Whet Travel's "Groove Cruise", the ultimate dance music adventure, was recently featured in the business section of the New York Times, being praised for leading the trend in the next phase of nightlife and its unique ability to reach the young professional consumer market. Each year, Whet Travel sets sail with three Groove Cruises from major cities: Miami, Los Angeles and New York City. 2007 will bring more partnerships, sponsorships and events onboard The Groove Cruise.

Miami Beach, FL (PRWEB) February 21, 2007 -- Whet Travel, Inc., a progressive travel agency for young professionals, announced today that the "Groove Cruise", its annual floating music festival, was featured in the New York Times Business section on Thursday, January 25, 2007.

The New York Times noted that the Groove Cruise is the only dance music event aimed at reaching a young professional demographic. Dance music and fashionable nightlife guide their social habits and the latest and greatest technology and market trends drive their material spending, making the Groove Cruise the epitome of market influence and upcoming trends. Onboard the Groove Cruise, you'll find cutting edge clientele brought together by a love for dance music, travel, networking opportunities and the nationwide social outreach presented by the weeklong trip.

Whet Travel released their artist lineups for the 2007 Groove Cruises: Bad Boy Bill, recently voted America's Favorite House DJ - 2006 by BPM readers, will headline both the May 11-14 Groove Cruise form Miami as well as the July 20-23 Groove Cruise from Los Angeles. Joining Bad Boy Bill on the Miami cruise in May will be Steve Smooth, DJ Kalendr, Alex Peace, Shannon Williams, Greg Bauer and others. Supporting Bad Boy Bill on the Los Angeles Groove Cruise in July will be world renowned DJ personality Donald Glaude, Scooter and Lavelle, Scotty Boy, Alex Peace, Matty A, J'me Jacobs, D:Fuse and several more.

The Groove Cruise has partnered with several companies that target the young professional audience. Wet Grooves will be bringing their famous pool parties onboard, Overtime Sports Club will be providing sporting events and competitions and the Convivium will provide networking events. A portion of each cruise sale will benefit NextAid which is a non-profit organization that focuses on aiding children in Africa who have lost their parents to AIDS.

Also new in 2007 is the Groove Cruise affiliate program. Travel agents, promotion and event companies, magazines, radio, TV and high traffic websites are now compensated when they refer people to the Groove Cruise. The program confirms Whet Travel's commitment to its affiliate partners. For full details, visit www.WhetTravel.com and click on affiliate program.

The "Groove Cruise" sets sail from Miami, Florida on May 11-14, 2007 on Royal Caribbean's Majesty of the Seas and from Los Angeles, California on July 20-23, 2007 onboard Royal Caribbean's Monarch of the Seas. Since 2004, the Groove Cruise has taken over 1100 young professionals on the Ultimate Music Adventure. The Groove Cruise brings together world renowned artists representing the dance music industry and combines them with a budding generation of young professional dance fanatics who are hot on the trail for the next great thing, and turns it into two weekend adventures best told through experience.

The May and July 2007 Groove Cruises can be booked online at www.WhetTravel.com. For group bookings, sponsorship opportunities and more information, please call 877.438.9438 ext. 4.

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