ToolKing.com Partners with PopularMedia to Connect with New Consumers through Viral Marketing

In an effort to reward loyal customers, ToolKing.com has announced a partnership with viral marketing experts, Popular Media, to offer its customers $100 gift cards for every five people they direct to their website.

Lakewood, Colorado (PRWEB) February 27, 2007 -- ToolKing.com, a premier website and distributor of industrial, professional and consumer tools, announced that they have chosen the Pop Commerce® platform from PopularMedia for a new viral marketing program. The Pop Commerce platform enables ToolKing.com to tap into the social networks of their existing customers to create a new source of brand awareness and leads.

"ToolKing.com has a wide selection of tools, along with great prices and a unique shopping experience, that we are confident will benefit our customers and their peers," said Managing Partner, Don Cohen. "By implementing a Pop Commerce viral marketing program, we will be able to create a new channel of customer activity based entirely on word-of-mouth from our existing customers."

According to Inc. Magazines, Editor Kimberly Stansell, "Referrals from satisfied customers [...] fuel to [a] business's engine. Yet statistics show that the average satisfied customer tells only five other people. [Buisnesses] can increase those numbers by giving clients an incentive [...]"."

"ToolKing.com is a great example of a leading online brand that can benefit from a Pop Commerce program" said Jim Calhoun, CEO of PopularMedia. "With our unique scientific approach to viral marketing, we look forward to working with ToolKing.com to achieve measurable results in line with their marketing objectives."

ToolKing.com plans to design their program to offer customers a $100 dollar gift certificate for every 5 people they invite to the ToolKing.com website. "The program is very straight forward and is a great opportunity to reward our loyal customers," added Managing Partner, Don Cohen.

About ToolKing.com
Since 1978, Tool King has made a name for itself by offering lower prices on tools and machinery, while providing a better level of service than the competition. Launched in 2001, ToolKing.com continues to offers these advantages, and provides innovative features that help customers choose the best product for their needs, and get more use out of their tools. Internet Retailer has recognized Tool King as a Top 50 website and a Top 5 Home Improvement Website. For more Information, contact Don Cohen at 303-963-4515 or visit www.toolking.com.

About PopularMedia
PopularMedia helps more than 60 leading brands and agencies turn the art of viral marketing into a science. Using advanced analytics, PopularMedia's patent-pending technology platform allows customers to create, measure, and optimize online experiences that leverage the power of social networks and drive measurable business results. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures.

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