ion interactive Utilizes Conversion Paths to Increase Online Marketing ROI

ion interactive's conversion paths are a more effective alternative to traditional landing experiences, such as landing pages and microsites.

Boca Raton, FL (PRWEB) February 22, 2007 -- As part of its full-service post-click marketing services, ion interactive, an online marketing firm with an 11-year track record of excellence, uses conversion paths to improve its clients' online marketing results.

Conversion paths are used as an alternative landing experience for online traffic from paid search, banner advertising or email marketing. Paths are configured as a short sequence of three to five pages, providing a structured funnel that segments respondents based on how they click.

ion interactive's post-click marketing services help marketers gain insight into user behavior, increase online conversions and maximize their ROI. Post-click marketing dramatically increases the value of every click a marketer buys by improving the quantity and quality of their conversions.

"Conversion paths are part of an effective post-click strategy for managing a respondent's experience after they click in order to increase conversions and improve lead quality," said Anna Talerico, executive vice president for ion interactive. "We have seen our post-click marketing clients dramatically increase their conversions -- in some cases by as much as 500 percent -- using conversion paths over landing pages or microsites."

To walk through a sample conversion path, visit http://postclick.ioninteractive.com/samples/pwm/ or http://postclick.ioninteractive.com/samples/ELITE5SEG/.

In addition to ion's post-click marketing services, the company is launching LiveBall, a hosted enterprise post-click management solution that enables marketers to manage the complete post-click ecosystem across their entire organization. LiveBall's functionality allows marketers to create, test, analyze and adjust conversion paths in real-time for increased conversions.

The beta version of LiveBall is scheduled for Q1 2007.

About ion interactive
ion interactive is an online marketing firm with an eleven-year track record of excellence. To learn more about ion interactive and maximizing the value of your e-marketing with post-click marketing, visit http://www.ioninteractive.com/English/solutionsPage.asp. To learn more about Liveball's beta launch call 888-466-4332 ext. 205.

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