Telstra Moves Website Monitoring Account to Global Reviews
Following a review of its current requirements, Telstra has selected Melbourne-based customer experience specialists Global Reviews to track all of its website performance. The contract covers consumer surveys across a suite of Telstra websites, including Telstra.com, Bigpond, and Telstra Business.
Melbourne, Australia (PRWEB) February 23, 2007 -- Following a review of its current requirements, Telstra has selected Melbourne-based customer experience specialists Global Reviews to track all of its website performance. The contract covers consumer surveys across a suite of Telstra websites, including Telstra.com, Bigpond, and Telstra Business.
Global Reviews already provides extensive Customer Experience Benchmarking to Telstra across channels including the website, email, and telephone call centres. According to Dr. Adir Shiffman, Director of Global Reviews, the win was a huge endorsement of the company's expertise and unique approach. "Our model is all about recommending tangible actions that improve the customer experience so the addition of this project enables us to deliver an even more complete picture of Telstra's customer interactions".
The project is being managed within "GR InterAction", a specialty division of Global Reviews that focuses specifically on online surveying. Numerous existing Global Reviews clients have already moved their research work to GR InterAction since its launch in late 2006.
"Despite the rise in popularity of online surveying we continue to see alarming behaviours in both survey execution as well as reporting" explains Dr. Shiffman. Built on Global Reviews' six years of website experience measurement, GR InterAction brings together unique tools and an expert team with experience in both traditional quantitative research as well as online research.
"We're overjoyed that Telstra has again chosen us, and are excited at the prospect of being able to deliver even more specific, actionable recommendations to them".
About Global Reviews
GR InterAction is a division of Global Reviews.
Global Reviews is a leading Customer Experience measurement and improvement company, with offices in Australia, New Zealand and the UK. With clients including NAB, Telstra, HSBC, Medibank, Qantas and Air New Zealand, the company measures customer experience across key communication channels including website, telephone, email and branch operations. More information can be obtained from www.globalreviews.com
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