isporty Launches Social Site for Sport

isporty.com (formerly in award-winning beta format at tiredandtested.com) launches social sport site for grassroots players.

London, UK (PRWEB) February 24, 2007 -- isporty.com (formerly in award-winning beta format at tiredandtested.com) launches the UK's premier social sport site for grassroots players. The site aims to become the ultimate sporting clubhouse online, where millions of grassroots sports men and women can network for everything local, national and international around the sports they play and the clubs they support.

isporty is free to sign up to and enables grassroots players to live a pro lifestyle - whatever sport they play and whatever level they play at. isporty offers its members a unique combination of its own interactive content, the very latest news, videos, photos and podcasts for every sport (365 on the site) and a full set of social networking features tailored for sport players.

isporty's Unique Combination
isporty.com interactive content Includes the first online TV sports channel for grassroots sports. The channel will show user-generated content at its glorious best or slapstick worst, presented by the legendary sports terrestrial presenter Gary Newbon, Rebecca Lowe (BBC Match Of The Day) and Jo Ankier (the UK's top 3000m steeplechase athlete). Led by Tim Southwell (former founder of Loaded and Golf Punk magazines), him and his team of 40 journalists will be blogging on the best of the British sporting media on a daily basis.

isporty's 365 sports Through mash-ups with YouTube, flickr, Google, iTunes Music Store and Yahoo as well as feeds from the BBC and other specialist sources, isporty offers its members the very latest sports news, videos, photos and podcasts from every sport they play, all in one place.

Members also benefit from the bespoke Google co-op search that searches vertically over 3,500 authoritative sports sites - providing the best UK sports search offering online.

isporty's social networking features Members get their own local sporting playground (thanks to a mash-up with Google Maps and the isporty database) and their personalised sporting history (a Lifeslide based on their date of birth), Members get to create and customise their profile; create sites for the teams they play for and those they support; upload and share videos, photos, blogs; participate in 100s of sport or team specific forums; meet and chat with other members based on the sport they play, the team they support, where they live or simply their avatar!

What others are already saying about isporty:
"It's myspace with shorts on." The Guardian.
"Find of the year 2006." Yahoo.
"Site Of The Fortnight (5 out of 5)". Webuser
"No room for stattos here - just normal people sharing their pastimes and passions. All power to them." Pocket-lint.co.uk
"Pushes all the web 2.0 buttons of social networking and UGC" The Register

The isporty Team
The team behind isporty.com includes Chris Ward, who built the media success of Friends Reunited, Mike Lee OBE, of the successful 2012 Olympic bid, Tim Southwell, founder of Loaded and Golf Punk magazines and David Maher-Roberts, ex-New Media Director at Future. Investors include New Media Spark plc and England Assistant Manager, Terry Venables.

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