Independent Insurance Agents Get Web Boost for Advertising, Mail
New web product for independent insurance agents takes content, tools, forms and estimators and enhances web sites to support key business marketing initiatives.
Jacksonville, FL (PRWEB) February 27, 2007 -- Confluency Solutions announced today the inclusion of Program Pages in their top level suite of web site modules of content, forms, security and estimators designed especially for independent insurance agents. Program Pages are designed to make insurance agency web sites relevant and supportive of traditional, off line sales and customer development programs. The Pages extend ordinary communications, which are restricted by time or space, by linking messages to specific, online resources.
Many independent insurance agency web sites are generic and irrelevant to key business initiatives because it is too expensive or time consuming to change them. Other businesses have achieved success with their traditional media advertising, direct mail or customer development campaigns because they have specific content or interactivity on their web sites related to those campaigns. Confluency's Program Pages combine insurance and risk articles, FAQs, secure forms and interactive Wizards from their existing suite of web modules to quickly build a web page in support of print, radio, TV, mail or customer development campaigns.
"We first noticed an opportunity to make independent insurance agency web sites more relevant when one of our customers needed to update insurance to value for their homeowner book of business," explained Kevin McDonald, President of Confluency Solutions. "We already had all the secure service and quote forms, replacement cost questionnaires and educational articles about replacement cost, etc. It was easy to reassemble those resources in a way that permitted a call to action to visit the agency web site."
Getting customers to visit and use independent agency web sites has been a challenge up until now for many agencies. Customer web site use is fundamental to establishing convenience as part of an insurance agency value proposition. It is also important since those customers most aware and appreciative of their insurance provider's value are also the most likely to refer new clients.
Confluency's Platinum Package of web modules, which now includes the Program Page, comprises a complete, internet based, customer development and communication hub. The flexibility of the web modules means independent insurance agents can improve almost any agency program requiring communication with customers or prospects.
"Because consumers now routinely use the web for insurance information we want using an agency web site in communications to be as second-nature as using the phone, email or penning a letter," said McDonald.
To learn more about an agency web site as a communication hub, Program Pages or other ways an independent insurance agent can make the web work go to http://www.confluencysolutions.com/cscoact/demo.php. For more information contact Confluency Solutions, Inc. directly at 877.351.2600.
# # #
|
