'The CEO's Little Black Book on Branding' Wins International Award
"The CEO's Little Black Book on Branding" has helped thousands of CEOs and Presidents, as well as their sales and marketing teams, to develop and implement a branding strategy. Branding is the only salvation from becoming a commidity and now the book has recieved international accolades and recognition as a valuable resource for executives.
Lancaster, PA (PRWEB) February 23, 2007 -- "The CEO's Little Black Book on Branding" was recently chosen by the 14th Annual International Writer's Digest Self-Published Book Awards as an Honorable Mention Winner in the Nonfiction Category. Author Kae Groshong Wagner is CEO and Founder of Lancaster, PA-based North Star Marketing, Inc.
Writer's Digest editor, Kristen Godsey noted "the competition was particularly fierce this year so this accomplishment is truly impressive."
Wagner's book received an excellent rating on all three criteria of structure and organization, grammar and cover design. The judge commented that "I love the fact the book matches the title; it is a little black book. Wagner breaks branding down in its basics issues and does a good job of explaining just what branding is, why it is important, and how to do it.
"She uses many contemporary examples of branding that readers of any age can remember and understand. Wagner also incorporates logos and diagrams when appropriate. She starts every chapter with a quote that is relevant and often humorous."
Writer's Digest is the world's leading magazine for writers, founded in 1920 and the sponsor for the annual International Writer's Digest awards competition.
"The CEO's Little Black Book on Branding" was written for CEOs and Presidents who do not have a background in sales, marketing or branding and want to learn more about how a branding strategy can be their salvation from commodization. Wagner stated that the book has helped thousands of executives to improve their brands and grow their companies.
"I am delighted with the recognition," says Wagner, "and equally thrilled to see that the book has helped many companies to strengthen their brands."
North Star Marketing is a Lancaster, PA based branding, marketing and advertising firm started by Wagner in 1989. The firm specializes in building brands for a variety of clients in food, manufacturing, retail and professional service businesses. Wagner can be reached at 717-392-6982 X105. "The CEO's Little Black Book on Branding" can be purchased at www.northstar-m.com.
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