Mobile marketing is rapidly becoming a powerful tool for brands to break through the clutter of traditional media channels to reach and engage diverse consumer groups where other media fall short
Los Angeles (PRWEB) February 23, 2007
Briabe Media Inc., a multicultural mobile media agency, announced today the launch of its Multicultural Mobile Marketing Assessments for brands seeking to better connect with multicultural audiences. Through these assessments Briabe Media will help brands align their mobile marketing strategies with their overall brand vision, and the lifestyles and media consumption habits of their target audiences.
As the US Hispanic and African American populations continue to grow in numbers and influence, marketers are realizing that to effectively reach these key demographic groups requires a different approach that takes into account their diversity and lifestyles. Brands faced with the challenges of increased competition, fragmentation of audiences and intensifying pressure to deliver quantifiable results are finding the case for mobile, as a viable marketing channel to reach multicultural audiences hard to ignore.
“Mobile marketing is rapidly becoming a powerful tool for brands to break through the clutter of traditional media channels to reach and engage diverse consumer groups where other media fall short,” said Briabe co-founder and CEO, James Briggs. “In fact, Hispanic and African American audiences are already utilizing mobile tools, such as text messaging, that are at the heart of most successful mobile campaigns at a much higher rate than the general population.” According to mobile marketing research firm M:Metrics, during the month of November last year 52% of Hispanic and 48% of African American cell phone owners used text messaging compared to the overall average of 29%.
By leveraging Briabe Media’s Multicultural Mobile Marketing Assessment, brands are able to build a solid foundation for integrating the mobile marketing channel into their overall marketing strategies to reach their multicultural targets. The result for the consumer is a more personalized experience that captures their attention wherever they are. For brands, prior to the mobile channel there has never been a more real-time and closed-loop marketing channel available to quantifiably measure and quickly adjust their marketing investments.
For more information please visit us at http://www.briabemedia.com or contact us at 310-710-2380.
About Briabe Media, Inc.
Briabe Media is a full service, multicultural mobile media agency founded by an experienced leadership team that has worked in and around the mobile telecommunications space for more than a decade. Briabe Media’s mission is to help brands leverage mobile platforms to connect with customers via unique, solutions and campaigns that complement their existing marketing efforts and expands their reach, revenue potential and most importantly their relevancy to the lifestyles of their target audience.
Briabe Media takes the pain and frustration out of reaching on-the-go customers for brands and content owners by managing the campaign from the initial concept development through the final reporting and analysis of metrics. Moreover, by working with Briabe, companies are able to leverage our technologies, partnerships and campaign tools while maintaining ownership of their valuable intellectual property and maximizing the monetization and mobilization potential.
Briabe Media, Connecting Your Brand With The Well Connected!