What Did 100 Stars Have In Common Oscar Night? 3-Socked THROX ~ The Cure for the Missing Sock

Not everybody got an Oscar, but 100 stars got Throx at The Official Viewing Party for the 79th Annual Academy Awards ~ The Night of 100 Stars Oscar Gala. The Daily News rates this party as "The number one Oscar party just for the sheer number of celebrities attending." And Reader's Digest rates Throx as "Best Innovation of 2006". So, win or lose, 100 stars still got a winner: Throx.

Hollywood, CA (PRWEB) February 24, 2007 -- You don't need to be a three-legged monster to love this invention: Throx® -- the first socks to come in threes (so when you lose one you still have a pair). In fact, Hollywood loves Throx so much the three-socked phenomenon was invited to Hollywood's hottest celebrity Oscar party, "The Night of 100 Stars Oscar Gala."

So, win or lose, 100 Academy stars attending this formal sit-down dinner viewing party at the Beverly Hills Hotel received in their celebrity gift bags Throx, an award-winner in its own right. (Reader's Digest awarded Throx "Best Innovation of 2006".)

Just as an apple landed on the head of Newton and, lo and behold, today we have the Universal Law of Gravitation, a sock is lost by writer-director Edwin Heaven and, lo and behold, today we have Throx -- The Cure for the Missing Sock.

One day, after losing one too many socks, it dawned on Edwin Heaven: if tires come with a spare, why not socks?

After all, inside every washer/dryer is a sock monster ... or some kind of Bermuda Triangle.

So now there's Throx -- the first socks to come in threes -- so when you lose one, you still have a pair.

And you know what they say in Vegas: three-of-a-kind beats a pair every time.

Or, as the editors of Reader's Digest so aptly put it in their "America's 100 Best" issue: "Throx, the first company to sell three socks for the price of two is darned clever!"

Not only is Throx the "Best Innovation of 2006", it was also the best celebrity gift at the 79th Annual Academy Awards.

www.throx.com

About the inventor:
Along with inventing Throx, the first socks to come in threes (so when you lose one, you still have a pair), Edwin Heaven writes like hell and has written, produced and directed over a hundred films, big and small, including "The Organist" (official entry at 20 international film festivals) and wrote the original script for "Howard the Duck." His work has appeared in Rolling Stone, Oui and Playboy and he has written comedy for Tim Conway, Rich Little, Bob Newhart and Jonathan Winters. His newest book, Harry Potbelly, is available at Barnes & Noble and other fine booksellers. Edwin Heaven is also, by the way, the inventor of The Pet Rubber, the first user-friendly condom.

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