Oscar Nominations - Wordtracker Predictions

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The movie and gossip columns today are awash with speculation on the Oscar nominations. Asking who will walk away with the prizes is great fun not only in the US but throughout the world. But is there anyway to really get an inside track? Wordtracker, a keyword research company thinks that search engine behaviour could be just such a predictor.

Our figures give a measure of the internet buzz around each nomination. That might well be something that the members of the academy react to, even subconsciously.

The names that people type into search engines give an indication of their interest in a particular movie or movie star. And if members of the public show a high level of interest in a particular film or star, could it be that members of the academy are likely to show the same interest?

Wordtracker stores a database of over 300 million search terms that people have entered over the last 90 days, available at http://www.wordtracker.com. The company fed details of the Oscar nominations into their database and came up predictions for searches over the last 24 hours:

  •     Will Smith is streets ahead of everyone else in the nomination for leading actor, with almost 8,800 searches, twice as many as his nearest rival Leonardo DiCaprio.
  •     Eddie Murphy and Mark Wahlberg with 2,670 and 2,659 respectively are neck and neck in the race for Actor in a support role.
  •     The most popular in the nomination for actress in a leading role are Penelope Cruz with 10,359 and Kate Winslet at 9,077. However there is still a strong showing for Helen Mirren at 5,470.
  •     Adriana Barraza, nominated for actress in a support role is the lowest of all the nominees with just 65 searches estimated for the last 24 hours. The leading contender is this category has almost a hundred times as many searches at 6,439.
  •     And among the nominees for best picture, 'Little Miss Sunshine' takes the lead at 3,121 with 'Babel' in second place at 2,587.

Wordtracker Chief Technical Officer Mike Mindel said, "Our figures give a measure of the internet buzz around each nomination. That might well be something that the members of the academy react to, even subconsciously."

"So even if our top scorers don't lift the top prizes, at least they will know that they're top as far as internet searchers go."

The full Wordtracker predictions can be found at http://www.wordtracker.com/blog/

Wordtracker predictions:

Actor in a leading role    

Will Smith    8751

Leonardo DiCaprio    4485

Ryan Gosling    1507

Forest Whitaker    425

Peter O'Toole    100

Actor in a support role    

Eddie Murphy    2670

Mark Wahlberg    2659

Jackie Earle Haley    656

Alan Arkin    236

Djimon Hounsou    167

Actress in a leading role    

Penelope Cruz    10359

Kate Winslet    9077

Helen Mirren    5470

Meryl Streep    1155

Judi Dench    573

Actress in a support role    

Jennifer Hudson    6439

Cate Blanchett    1716

Rinko Kikuchi    973

Abigail Breslin    416

Adriana Barraza    65

Best picture    

Little Miss Sunshine    3121

Babel    2587

The Departed    2052

Letters from Iwo Jima    1317

The Queen    1112

For further information on Wordtracker and their services please contact:

Karen Durham-Diggins at kddPR

T; +44 (0) 20 8989 2541

M: +44 (0) 7808 584 624

Ken McGaffin at Wordtracker

T: +44 1292 440158

M: +44 7712 899824

Editors Notes:

Wordtracker is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords users are searching for and then type into a search box. Wordtracker provides thousands of clients throughout the world with that specialist information.

Wordtracker is the market leader in keyword research with over 5000 clients worldwide and 80% of turnover coming from the US.


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Ken McGaffin
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