Therative, Inc. Selects GolinHarris and Carat Fusion to Lead Integrated Marketing Campaign to Launch New Acne Treatment Device
Therative, Inc. today announced it has retained two leading marketing services agencies to support the launch of ThermaClear, the company's new FDA-cleared acne treatment device. The company has named GolinHarris as its public relations agency and Carat Fusion as its marketing agency. Both teams are based in San Francisco and are working collaboratively with Therative's marketing team on the February product launch.
San Francisco, CA (PRWEB) February 27, 2007 -- Therative, Inc. today announced it has retained two leading marketing services agencies to support the launch of ThermaClear, the company's new FDA-cleared acne treatment device. The company has named GolinHarris as its public relations agency and Carat Fusion as its marketing agency. Both teams are based in San Francisco and are working collaboratively with Therative's marketing team on the February product launch.
GolinHarris is charged with developing brand building strategies, new product introductions, media relations, word-of-mouth marketing, and acne treatment and skincare maintenance communications. Carat Fusion is developing an integrated brand marketing program for ThermaClear, including offline and online media planning and buying, direct response television media services, search marketing and online display advertising.
Therative recently launched ThermaClear, an FDA-cleared hand-held consumer medical device for the treatment of mild to moderate inflammatory acne. Entering a crowded, largely undifferentiated market of acne treatment products, ThermaClear is based on a unique and innovative process called HEAT - Heat Enabled Acne Treatment. Unlike traditional topical acne treatments that deliver medicine to the surface of the skin, ThermaClear delivers a controlled burst of heat directly to the pimple. The heat penetrates the skin to neutralize the underlying bacteria that causes acne and, as a result, accelerates the clearing of acne after it occurs. An FDA-reviewed clinical study proved that ThermaClear safely and effectively clears pimples two to four times faster than those not treated with ThermaClear. ThermaClear is now available exclusively at www.thermaclear.com.
About Therative
Therative is a pioneer in developing medical products and solutions for consumers, converting complex medical treatments previously available only through professionals into safe, effective products for use by consumers. The company's initial consumer brand is ThermaClear, a line of products including a hand-held consumer medical device and set of topical solutions for the treatment of mild-to-moderate acne. Therative is headquartered in Livermore, Calif. with offices in San Francisco, Calif. For more information, visit www.therative.com.
About GolinHarris
GolinHarris is a leading public relations agency, offering a distinctive combination of global resources and world-class expertise in the Americas, Asia Pacific, Europe and the Middle East. Clients include Bristol-Myers Squibb Company, Dow Chemical Company, McDonald's Corporation, Nintendo of America Inc., Orange, Texas Instruments and Toyota Motor Sales USA, Inc. GolinHarris celebrates 50 years of commitment to its clients, its values and its employees. The agency is headquartered in Chicago and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.golinharris.com or to join GolinHarris' discussion on the future of public relations, visit www.NextFiftyYears.com.
About Carat Fusion
Carat Fusion is a leading digital marketing services agency that focuses on using creative media solutions as a way to transform its clients' businesses. With offices in Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco, Carat Fusion works for clients including adidas, EchoStar, Hyundai, Motorola, Revlon and Wachovia, among others. Carat Fusion is part of Aegis' Carat, the world's largest independent media agency with more than $19 billion in worldwide billings. Carat Fusion is also part of Isobar, Aegis' global network of digital companies. For more information, visit www.caratfusion.com.
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