First Release Homes™ Launches Pre-Construction Listing Service to Help Channel New Homebuyers to Homebuilders
Announcing the launch of FirstReleaseHomes.com. FirstReleaseHomes.com provides homebuilders and buyers with the nation's premier new home resource for easily locating, tracking and purchasing new homes and condominiums the moment they are released for sale -- guaranteeing success or you builders don't pay.
San Francisco, CA (PRWEB) February 28, 2007 -- James Uberti, CEO and Founder of First Release Homes, announced today its world-wide launch of FirstReleaseHomes.com, a ground-breaking new online resource for builders, developers and their sales and marketing companies who are looking to harness the power of the Internet to easily attract homebuyers at a fraction of traditional marketing costs.
"The challenge in today's marketplace is how to draw in potential new homebuyers cost effectively and be assured that the money or time invested will capture the attention of homebuyers actively seeking to purchase a new home or condominium," said Uberti. "With FirstReleaseHomes.com, we've solved that challenge." The service was created to cater to a global audience of searching homebuyers interested specifically in purchasing pre-built homes the moment they are released for sale. First Release Homes expands the builders' home buying audience globally, leverages their marketing efforts locally and eliminates the gamble of high cost, hit-or-miss advertising often associated with print-based, radio and pay-per-click ad campaigns.
With unsold housing inventory on the rise, homebuilders and their sales and marketing companies can no longer simply rely on local marketing and traditional advertising campaigns to secure sales. They have to initiate selling strategies and resources that channel every potential buyer or investor, locally and nationally, to their new home communities. The unique features of FirstReleaseHomes.com provide a revolutionary solution to homebuilders, allowing them to create a global interest list for pennies on the dollar compared to traditional advertising and marketing methods which only capture a local home buying audience. The site (www.firstreleasehomes.com), with international reach, offers builders and developers a cost-effective, performance-based advertising and brokerage service that boosts their projects' exposure and selling efforts without risk of capital, additional resources or staff.
First Release homebuilder client Sean Murphy of Achill Design + Development, LLC, says of the service, "First Release Homes was able to quickly sell out 40% of our project and manage the entire process - from generating an interest list early on, to delivering motivated buyers directly to our door step the moment we were able to take reservations. The Performance Plus™ option offered by First Release Homes significantly reduced our print-based advertising budget and increased our exposure while eliminating our upfront costs."
Depending on the First Release Homes program selected, Advertise Direct™ or Performance Plus™, prospective homebuyers are either channeled directly to the builders' new community websites, sales staff or the prospective homebuyer is pre-qualified and driven to the builders' sales offices by a First Release Homes local new home specialist. "It's that easy," said Eric Zabalaga, Vice President of Sales for First Release Homes, who adds, "And, if we don't perform, you don't pay. When builders choose to showcase their new home communities on FirstReleaseHomes.com, if we don't deliver a single buyer that enters into contract and closes escrow, your First Release Homes global advertising campaign will not cost a penny. Simply put, if we don't perform, you don't pay. That's our One Sale or It's Free Guarantee."
For information on becoming a featured builder, visit www.firstreleasehomes.com/partner, or call 415-495-6210.
About First Release Homes™
Headquartered in San Francisco, First Release Homes™ is a leading Internet-based advertising, lead generation and brokerage service that builders can utilize to showcase their projects to a global home buying audience in the early stages of planning and development. FirstReleaseHomes.com provides builders and buyers with the nation's premier new home resource for easily locating, tracking and purchasing new homes and condominiums the moment they are released for sale. For more information, visit www.firstreleasehomes.com.
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