Suz Andreasen Breaks Barriers and Launches Couture Jewelry Awards

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Suz Andreasen, couture jewelry designer launches a one of a kind event, the Couture Jewelry Award and Sale in New York City to raise the bar on jewelry design.

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I grew frustrated with the lack of fair jurying and also basic acknowledgment for exceptional work within the arena of traditional awards.

Known for her detailed and complex jewelry designs, artist Suz Andreasen has taken the plunge into promoting other artists with the launch of a couture jewelry award and sale. Andreasen, a New York resident got the idea from her own travails in the world of jewelry prizes and awards. The new award is called Couture Awards: An Award for Outstanding Jewelry Design.

"It was so clear to me suddenly: I thought to myself - what would it take for any artist to see beyond the thing that limits them most?" - she states at the American Craft Council show in Baltimore where she presented her work during the annual event. "I grew frustrated with the lack of fair jurying and also basic acknowledgment for exceptional work within the arena of traditional awards."

The concept is not a new one but somehow when Suz Andreasen gets her teeth into something the vision seems clear: Create an award, give a medal and a cash prize. Get museums to jury the piece. How hard can that be?

While most people would throw their hands in the air at the very idea taking on a project so huge, Suz doesn't flinch at the idea. To quarry her forces, Andreasen called everyone she knew and asked them to get involved. She launched the prize and show on zapplication.org on February 14th, 2007 and already everyone is talking. What's more, they are enthusiastic about the concept.

Pictured here on a recent trip in Hawaii, Andreasen is confident, bold and even more important, utterly charming. It's no wonder Hollywood's finest such as Cameron Diaz can be found strolling down Oscar's red carpet dangling Suz Andreasen's baubles on her ears. Suz is someone who will immediately impress you as genuine, something many comment is the key to her success.

"We have already had quite a few applicants," Andreasen comments. "This is the whole point - to raise the standards and allow artists to shine and gain recognition for their work."

In case your cynical mind is asking, "yeah and what does she get out of this?" - the answer to that question is that Andreasen gets nothing out of this. She created the award, is not on the jury and receives only the reward of helping others in her name. One can only say that in today's world where altruism and ethics get thrown away with yesterday's paper plates - that is a rare thing indeed.

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Daniel Renee White
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