S&R Associates Hosts "Building a Sales-Driven Organization" With Keynote Speaker Dave Kurlan

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Dave Kurlan, founder and CEO of The Objective Management Group, will be the keynote speaker in a CEO Luncheon, Building a Sales-Driven Organization. In this thought provoking program, Dave will address some of the common impediments to creating a first class sales force.

S&R Associates, a New York based Sales Force Development firm, will be the sponsor for this year's CEO Business Luncheon, Building a Sales-Driven Organization, at The Cornell Club in New York City.

Susan Villamena, President of S&R Associates, said, "We are fortunate that Dave Kurlan has agreed to be the keynote speaker for this event. Dave spoke here several years ago and there was a large group of CEO's and Presidents and they all loved what he had to say. They wanted to hear more from Dave and we have finally succeeded in getting him to return."

Kurlan is the Developer of the Dave Kurlan Sales Force Profile, the industry-leading sales force evaluation tool from Objective Management Group, Inc., based in Massachusetts. He is the author of "Mindless Selling" and his new book, "Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball" is due to be published soon.

Dave Kurlan is known for his ability to help CEO's understand, from a business operations standpoint, what they must change in order to improve their sales organizations, revenues and profits. His talks are not for the faint of heart and his cutting edge business revelations usually shake-up members of his audiences.

S&R Associates, since 1995, has been in the business of developing superior sales forces. They concentrate on the three areas that often impede growing a sales culture: recruiting and hiring the "right" salespeople, helping the organization maximize the salespeople's potential, and effectively managing and motivating the sales force.

The CEO Business Luncheon, Building a Sales-Driven Organization, will be held on Wednesday, March 28th from 12:00 to 2:30 p.m. Lunch will be served at 12:00 p.m. followed by Dave Kurlan's keynote address. Tickets are $89 and available by either calling 914-697-7544 or online at http://buildsales3-28.eventbrite.com.

For more information, please call Susan Villamena at 914-697-7544.

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Robert Heiss
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