New York, NY (PRWEB) March 1, 2007
Working Media Group today announced that it has formed a division that will focus on creating partnerships with venture capital and private equity firms to manage the media planning and buying needs of their portfolio companies.
"We have the ability to give great buying power and efficiencies to small and midsize businesses that are funded by these investment companies. By managing the media planning and buying for their portfolio, we bring expertise and pricing advantages that they don't generally have access to" stated Kerry Tracy, CEO and co-founder of Working Media Group. "Most small and midsize companies would rather outsource these activities to get the expertise they need on a variable cost basis. Many just can't afford to hire the large agencies and won't get the level of support and service that they deserve from them."
Working Media Group will partner with these firms to assist in reducing marketing costs by reducing overheard and using their buying power to provide additional discounts that they will pass to their portfolio companies. It delivers expert advice to its clients on which media and properties can best achieve their goals within budget.
"Our goal has always been to increase the value we deliver to our clients" stated Martin Avallone, President and co-founder. "By partnering with the venture capital and private equity firms directly, we are able to increase our buying power even more and will pass that value on to their portfolio firms."
Working Media Group is a New York based media planning and buying firm that assists small and midsize companies by allowing them to outsource their media departments. To contact Working Media Group call (212) 251-0021 or visit their site at http://www.workingmediagroup.com