MKTG Education Services announces Edu-Data Online

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MKTG Education Services announces Edu-Data Online--A powerful new online count and order system for school, college, and public library marketing data that gives education marketers hands-on access to comprehensive education data.

MKTG Education Services today announced the release of Edu-Data Online--a powerful new online system that lets education and library marketers run market counts and order contact lists quickly and easily. Edu-Data Online surpasses any current system for ordering education data with access to institution and personnel selection attributes for the school, college, academic library, and public library markets. This is the only system that puts such complete access to data and selections in the user's own hands 24 hours a day, 7 days a week.

Education marketers are increasingly sophisticated and want access to better technology for working with education data. Only the largest and most tech-savvy companies can afford to lease education data and build proprietary systems. Most companies have to rely on the sales teams of education data providers to run counts and orders for them. This creates a delay in the process. It is also cumbersome and difficult to run multiple scenarios.

Edu-Data Online puts the full spectrum of education data--K-12, college, academic library, and public library--directly in the hands of education marketers. The system provides access to nearly all the selections that would previously be available only through a data provider's sales team. Edu-Data Online is available through a web interface that is accessible 24 hours a day, 7 days a week. This is of particular value when looking for market segment information for marketing and product development plans, a 24/7 process. Edu-Data Online has two versions--a Wizard Version and a Professional Version--both versions provide access to all the same data and selections.

"Our goal was to give our clients access to an online system that would be equivalent to our own powerful database system," says Lisa Schmucki, Chief Marketing Officer for MKTG Services. "I was fortunate to work on the client side for 15 years building database marketing systems using leased education data. There is no substitute for being able to work with the data directly. With Edu-Data Online, our clients can have that kind of access."

Visit Edu-Data Online at http://www.edudatacounts.com.

About MKTG Education Services

MKTG Education Services is a marketing services and data provider that helps publishers and education marketers reach key decision-makers, identify new prospects, and strengthen customer relationships at all levels of education. MKTG has been a leader in education marketing for over 35 years, providing clients with effective and measurable marketing and sales solutions that include direct mail, email marketing, online lead generation, telemarketing, and brokerage services. MKTG's compiled education databases give clients access to educators, administrators, and librarians at every level from preschool through college and continuing education. MKTG works with leading education marketers to provide marketing data and solutions that deliver superior results.

MKTG Education Services is an affiliate of CBCInnovis and has offices in Atlanta, Boston, Ft. Myers, New York, and Philadelphia. You can learn more by visiting the company website at http://www.mktgedudata.com.

For more information, contact:     

MKTG Education Services

Phone: 800-677-7959

Address: 140 Terry Drive - Suite 103, Newtown, PA 18940

Visit Edu-Data Online at http://www.edudatacounts.com

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Jennifer Scullin
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