Leading Authority Shows How to Profit in the Baby Boomer Marketplace

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Business opportunities are enormous; more than 90% of U.S. net assets are owned by those age 40+.

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any previous generation. This development is creating enormous business opportunities.

In her new book, "Turning Silver into Gold: How to Profit in the New Boomer Marketplace," author Mary Furlong offers a complete blueprint for capitalizing on these opportunities.

Furlong - one of the world's leading authorities on marketing to baby boomers - reveals breakthrough product and service opportunities, and offers the tools, resources, techniques and data required to build a profitable boomer-oriented business.

"Turning Silver into Gold" offers powerful insights into the lifestage transitions boomers are making in such areas as housing, fitness, fashion, finance, romance, travel, family and work - and the new brand choices they are about to make. Throughout the book, Furlong combines extensive market research with inspirational case studies from entrepreneurs and brand leaders who are blazing new trails in the fast-growing 45+ market.

"Furlong displays a genuine grasp of boomer sensibilities, especially those of decency and happiness and the common good; when she speaks of value added, it is not just the markup but how the product or service adds to the pleasure of living right and well." -- Kirkus Business & Personal Finance Report

"Mary is an evangelist who has been selling the dream of the boomer/senior market for over 25 years. She understands the customer segment better than anyone, and this book reflects her insight." -- Guy Kawasaki, Managing Director, Garage Technology Ventures and author of "The Art of the Start"

"While there is no question that 'Turning Silver into Gold' will hold a special interest for entrepreneurs and investors, I think it will find an equally eager and appreciative audience among boomers (and their parents and their children) for its insights into aging and the possibilities that a long life offers all of us." -- Bill Novelli, Chief Executive Officer, AARP

"Dr. Mary Furlong is a true visionary. Her insights and market intelligence are consistently spot-on and her notions about what to do and how to do it demand serious attention from start-up entrepreneurs to Fortune 500 executives … I heartily recommend this book to anyone interested in gaining a better understanding, and meeting the myriad needs, of a maturing population." -- Ken Dychtwald, Ph.D., president of Age Wave and author of "Age Power" and "The Power Years"

"If you have any interest in boomers and business and all the opportunities, this is what you need to read. You'll find out what's going on. It's that simple." - Chuck Nyren, author of "Advertising to Baby Boomers"

Review copies of "Turning Silver into Gold" are available by request. For free sample content downloads, visit http://www.ftpress.com/silverintogold. To schedule an interview with the author or to request an excerpt for publication, please contact Amy Fandrei of FT Press at 317-428-3082.

About the Author

Mary Furlong, Ed.D. has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Her list of clients includes IBM, Microsoft, Johnson & Johnson, Merrill Lynch, Proctor & Gamble, Pfizer, DaimlerChrysler and AARP. She is CEO of Mary Furlong & Associates, a strategic communications firm headquartered in San Francisco, and an executive professor of entrepreneurship at Santa Clara University's Leavey School of Business. Furlong is also the founder of SeniorNet and ThirdAge Media

About FT Press

Financial Times Press publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources and Global Business. Its brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

TURNING SILVER INTO GOLD: HOW TO PROFIT IN THE NEW BOOMER MARKETPLACE

By Mary Furlong, foreword by Bill Novelli

Publisher: FT Press (February 9, 2007)

ISBN: 0131856987

Page count: 283

Price/Format: $24.99/hardcover

PR Contact:

John Doxey

Mary Furlong & Associates

Ph: 415-290-2050

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