BeeTooBee Brings Consumer Pioneered User-Generated Content Model to The Enterprise

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First Website dedicated to community-driven, aggregated B2B marketing thought leadership. has launched as the first online publication based solely on aggregated, user-generated content for B2B marketers. BeeTooBee is an experiment in attempting to translate popular consumer based community platforms such as Digg and YouTube to businesses.

"In their role as consumers, many knowledge workers are submitting and viewing content from sites driven by the community they serve. To go from consumer content to content with a business focus using the same model seems like a natural evolution. I tried to find other community-driven sites for B2B marketers but I couldn't, that is why I started BeeTooBee," said Brian King, publisher.

Visitors to can submit any marketing related content from articles and whitepapers, to podcasts and webinars. They can vote on content they find useful, with the most popular stories making it to the front page.

BeeTooBee is free to use, and unlike many user-generated content sites, registration is not required to submit content and vote. If successful, BeeTooBee will expand the concept to other key functional areas of the enterprise, including HR, IT, finance and engineering.

"Significant shifts are taking place in way online content is being created and consumed," continued King. "Marketing dollars and strategies are following these shifts from traditional to online channels. To keep pace, corporate marketers need to rethink their strategies and tactics. You can't do that alone, or by guesswork. My hope is that BeeTooBee will become a daily resource where B2B marketers can come together to solve problems and gain exposure to new ideas that will help drive success in their careers."

BeeTooBee will support all forms of content. Thought leadership is not confined to text articles anymore. Now there are videos, webinars, whitepapers, eBooks, wikis, RSS feeds, bookmark collections and podcasts. If the content is good, in whatever format, static or dynamic, BeeTooBee will feature it.


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Brian King