Grand Rapids, MI (PRWEB) March 2, 2007
Grand Rapids Opportunity for Women, a non-profit Grand Rapids based organization supporting new entrepreneurs, has launched an initiative to increase G.R.O.W's penetration and awareness within the community, and has engaged Profitable Growth Partners, LLC. to lead the planning and implementation of the initiative.
"G.R.O.W. is a tremendous resource for aspiring entrepreneurs, especially those who have the vision and the drive to build their own business, but don't have the skills or training to make it happen. There are so many valuable support services offered at G.R.O.W. at little or no cost, and yet many entrepreneurs are unaware of G.R.O.W. We are taking steps to change that, because there is so much more we can do" says Rita VanderVen, Executive Director for G.R.O.W.
G.R.O.W. is the only non-profit organization in Grand Rapids whose specific mission it is to help women seeking financial independence through entrepreneurial opportunities.
In 2005, G.R.O.W's clients reported $6.4 million in sales, launched 40 new businesses, and created 270 new jobs. G.R.O.W. provides extensive business training and counseling to new business start-ups, with a team of 7 employees and more than 100 volunteers, many of whom are experienced business leaders sharing their knowledge and expertise.
G.R.O.W. tapped Grand Rapids-based Profitable Growth Partners, LLC. to help plan and implement their new branding and marketing strategy. Managing Partner, Claire Zevalkink, is leading the project. With over 20 years experience in marketing and branding and an entrepreneur herself, Zevalkink will lead the team that develops a comprehensive marketing strategy for G.R.O.W., helping G.R.O.W. get it's entrepreneurial message and training services to more women in need.
"Women owned businesses have been growing at twice the rate of all businesses, and the growth continues," says Zevalkink. "Working with G.R.O.W. to reach more entrepreneurial women and help them succeed is an exciting opportunity. We are thrilled excited to help G.R.O.W. with this important mission."
Rita VanderVen expects that G.R.O.W.'s new marketing plan, once implemented, will help G.R.O.W. reach its vision of "being the go to place for prospective female business owners seeking business training and counseling."
G.R.O.W., established in 1989, is a non-profit economic development organization that provides business training, counseling and support services for female-owned start-up businesses. G.R.O.W. services include training (business plan development, financial budgeting and planning, marketing, general management and people skills), networking opportunities, mentoring with local business leaders and free business counseling.
Profitable Growth Partners, LLC., a business strategy and people development company, works directly with the leadership of companies and organizations to help them harness their potential, improve effectiveness, and accelerate growth. Through their exclusive Business Acceleration Process and their Top Gun for Business People TM series, the experienced business growth experts with Profitable Growth Partners deliver improvements to a business's strategy, processes, structure, systems, and culture, resulting in measurable improvements in both the top line and bottom line.