White Star Living Ignites Growth with ClassicFlameTM

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White Star Living expands its line of electric fireplace products to include the ClassicFlameTM brand.

White Star Living has expanded its line of electric fireplace products to include the upscale ClassicFlameTM brand. "Over thirty models of electric fireplaces and mantels from the premium ClassicFlameTM collection will now be available on our newly redesigned website http://www.whitestarliving.com ," explained White Star Living's President, Craig Loewenstern, "We have a design to match any furniture style or period that our customers may want for their home, loft, apartment, or office."    

With ClassicFlameTM electric fireplaces, you can install a fireplace just about anywhere and without the hassles common to wood and gas installations. ClassicFlameTM electric fireplaces require no venting or permits and are easily installed simply by plugging the unit into a standard 120-volt outlet. These fireplaces create the ultimate romantic mood with the flip of a switch.

Two of the "furniture style" electric fireplace models debuting at White Star Living are:

The Paramount - A media center solution with classic cabinetry to house state-of-the-art media at a user-friendly price. Modular forms allow you to create the casual world that works for you, be it family-friendly, minimalist, or modern. This fireplace model features a rich black espresso finish with raised side panels and two glass doors with bronzed-finish pulls. Three shelves (two adjustable) house audio-visual components, and back panel cut-outs provide cord management.


Biltmore - A dramatic 48-inch high mantel design inspired by the Luis XV style. Reminiscent of turn-of-the-century American fireplaces that were handcrafted with rich, hand-carved details and antique cherry finish, each Biltmore piece is framed in solid black granite with a carved bead molding design that accentuates its solidity and heft. Available with carved mirror top, sold separately.


Both models offer special features, including a 1,350-watt, 4,600-BTU electric heater and blower with thermostatic control, dimmer control, and a realistic flame effect with life-like logs and ember beds that are hand-carved. These units also offer down lights, working mesh spark screens, smoked brick interior facades, and multi-function remote controls. These fireplaces can be used with or without heat for year round enjoyment.


White Star Living is a premier Internet retailer of home furnishings, including electric fireplaces and built-in fireplaces.




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Craig Loewenstern
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