Hooked: The Psychology of the Customer Experience

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The Whetstone Edge,LLC announces that Managing Partner, John I. Todor, Ph.D. and Randy Saunders of Cincom System's will be presenting two webcasts entitled "Hooked: The Psychology of the Customer Experience" (http://www.cincom.com/hooked). Both webcasts will take place on March 21, 2007. The first is schedule for the convenience of European participants, the second for those in North America. The webcasts are sponsored by Cincom Systems, Inc. (http://www.cincom.com).

The Whetstone Edge,LLC announces that Managing Partner, John I. Todor, Ph.D. and Randy Saunders of Cincom System's will be presenting two webcasts entitled "Hooked: The Psychology of the Customer Experience" (http://www.cincom.com/hooked). Both webcasts will take place on March 21, 2007. The first is schedule for the convenience of European participants, the second for those in North America. The webcasts are sponsored by Cincom Systems, Inc. (http://www.cincom.com).

How do you get customers hooked on your company? The answer begins with the psychological principles that underlie compelling customer experiences. Join renowned author and speaker, John Todor, Ph.D., as he combines research, practical methodologies, and real-world examples of successful companies to explore these topics:

  •     The psychological principles that underlie compelling customer experience
  •     The two distinct buying personalities that customers employ
  •     How to avoid the triggers that "turn on" the less desirable personality
  •     Strategies to engage the personality that leads to loyalty and commitment
  •     How to turn indifferent customers into committed (addicted) customers

Randy Saunders, Cincom's Marketing Director for Customer Experience Management Products, will discuss the new struggles that contact center managers have in balancing efficiency and customer experiences. According to Saunders, "Both are needed if we are going to move customers from anxiety, stress and confusion to a point where they want to buy more stuff because they appreciate the experience being offered."

Cincom Systems. invites interested parties to register at http://www.cincom.com/hooked.

About John Todor

John I. Todor, Ph.D., is the managing partner of The Whetstone Edge, LLC, a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM (Customer Relationship Management), and marketing strategy. He speaks and consults worldwide on the underlying psychological principles that lead to customer satisfaction, trust, loyalty, and long-term, high lifetime value that profoundly affect customer care, acquisition, and client relationships. His latest book is "Addicted Customers: How to Get Them Hooked on Your Company." More information is available at http://www.AddictedCustomers.com or http://www.TheWhetstoneEdge.com.

About Cincom Systems

Cincom delivers and supports innovative software and services to simplify complex business processes. For nearly 40 years, we have empowered thousands of clients worldwide to transform their businesses and outperform the competition by providing ways to increase revenue, control cost, minimize risk and achieve rapid ROI.

Cincom serves clients on six continents including BMW, Citibank, Boeing, Northwestern Mutual, Federal Express, Ericsson, Penn State University, Milacron, Siemens, Rockwell Automation and Trane. For more information about Cincom's products and services, contact Cincom at 1-800-2CINCOM (USA only), send an e-mail or visit the company's website at http://www.cincom.com.

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