Audio Conference to Provide Tips for Tailoring Healthcare Products and Channels to Gen-Xers and Gen-Yers

Gen-Xers, Gen-Yers, Millenials, the MyPod generation -- the 20- and 30-somethings who cut their teeth on technology are using the Internet, cell phones, and instant messaging to communicate, learn and shop. Recent Student Monitor computer and Internet studies indicate that 88 percent of college students own their own computer; nine in ten students own a mobile phone, at least 54 percent make online purchases, and at least 43 percent conduct banking online. Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a March 28, 2007 audio conference, will describe the media preferences of these generations and their resulting impact on healthcare marketing, products and services.

Manasquan, NJ (PRWEB) March 6, 2007

Gen-Xers, Gen-Yers, Millenials, the MyPod generation -- the 20- and 30-somethings who cut their teeth on technology are using the Internet, cell phones, and instant messaging to communicate, learn and shop.

  • Recent Student Monitor computer and Internet studies indicate that 88 percent of college students own their own computer; nine in ten students own a mobile phone, at least 54 percent make online purchases, and at least 43 percent conduct banking online.

  • Healthcare for the New Generations: Understanding and Engaging Generation "Xers" and "Yers" Through Tailored Products and Channels, a March 28, 2007 audio conference, will describe the media preferences of these generations and their resulting impact on healthcare marketing, products and services. For conference details, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?genxpr.

  • The Healthcare Intelligence Network (HIN) is sponsoring the 90-minute live interactive audio conference, which will examine the use of new media channels to develop products and services to attract this generation and create a healthcare marketing message that resonates with them.

  • Scheduled speakers: Confirmed presenters are Lee Aase, Mayo Clinic manager of national media and new media, on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity; Scott Schroeder, president and CEO of Cohorts Inc., on characteristic distinctions between these generations their influences on marketing channels; Aric Hooverson, account director for Grey Worldwide San Francisco, and Shelley Patchin, director of advertising for Wellpoint, will describe the research, development and marketing of Tonik, the Wellpoint health plan geared toward the lifestyle and attitudes of "young invincibles" (young adults ages 19 to 29). Moderated by Melanie Matthews, HIN executive vice president and chief operating officer.

  • Quote attributable to Melanie Matthews: "The Internet and other emerging media are a natural part of the environment of these fledgling healthcare consumers. The immediacy and instant feedback of these channels present an opportunity and a challenge to healthcare organizations, not only to convince Gen-Xers and Gen-Yers of the need for healthcare-related products but also to identify the most effective communication channels."

  • Presentation highlights: Leveraging new media channels to market and engage the younger generation; designing content and applications for mobile phones; determining which media is the best marketing channel by generation; using language and imagery that resonates with these segments; and creating a healthcare marketing strategy that addresses the needs of the new generation.

  • Target Audience: CEOs, marketing directors, sales executives, health plan executives, new product development executives and business development and strategic planning directors.

  • Audio Conference formats: 90-minute live audio conference on March 28, 2007 includes a 30-minute Q&A; "On-Demand" re-broadcast available March 30, 2007; 90-minute recording on CD-ROM with printed transcript available April 15, 2007. For conference details, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?genxpr.

  • About the Healthcare Intelligence Network: HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, e-mail info@hin.com, or visit http://www.hin.com.

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Listen to comments from Scott Schroeder Listen to comments from Scott Schroeder

Marketing toward younger generations differs from marketing toward baby boomers, says Scott Schroeder, president and CEO of Cohorts, Inc. Marketing channels and type of message should be influenced by the preferences of this audience.


Listen to comments from Lee Aase Listen to comments from Lee Aase

Web-based social networking sites are key to reaching Gen-Xers and Gen-Yers, says Lee Aase, Mayo Clinic's manager of national media and new media, but assuring the validity of healthcare information on these interactive sites can pose a challenge.


Healthcare Intelligence Network Healthcare Intelligence Network

HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare.


Cohorts Inc. White Paper: Cohorts Inc. White Paper:

There is one universal truth in marketing, not all customers are created equal. For the healthcare provider this recognition too often takes the form of payor mix analyses that focus on how much revenue a hospital is reimbursed for patients based on insurance coverage. While such analyses are important, particularly to the CFO, the marketing department’s charge is to effectively and efficiently allocate the organization’s marketing budget.