Relevant Website Traffic … in 24 Hours: Was KeyThing Marketing Crazy?

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Just as CTU agent Jack Bauer, on the TV show "24," is challenged to save the United States from destruction at the hands of its enemies in just 24 hours, Orlando, FL, based KeyThing Marketing had its own 24-hour challenge. The company recently began releasing revolutionary tools that make it easy, fast and affordable for a small business, independent professional or SOHO owner to add streaming video to their websites. The company was also searching for a unique and high value bonus to offer a customer who purchases their video services and decided to hold a KeyThing 24 challenge, where they would research, select, build, promote and release a working product in just 24 hours. The KeyThing 24 began at 9am EST on February 28, 2007 and ended at 8:59AM on March 1st.

Just as CTU agent Jack Bauer, on the hit TV show "24," is challenged to save the United States from destruction at the hands of different enemies in just 24 hours, Orlando, FL, based KeyThing Marketing (http://www.keything.com) recently tackled its own challenge that was completed in only 24 hours.

During the last week of February, the company began releasing its revolutionary tools that make it easy, fast and affordable for a small business, independent professional or SOHO owner to add streaming video to their websites.

As with most marketers who are releasing a new product, the company was searching for a unique, high value bonus to offer a customer who purchases its video services.

KeyThing's CTO, Andy Stetzinger, had a better idea. He said, "We decided to hold a KeyThing 24 challenge, where we would research, select, build, promote and release a working product in just 24 hours." This product would be offered as a bonus to new customers. The project includes everything from design to layout to writing the code and the copy to testing the product.

The KeyThing 24 began at 9am EST on February 28, 2007 and ended at 8:59 am on March 1st.

The following took place between 9AM and 11AM. Half a dozen concepts were reduced to one and a previously dormant domain was selected for use. Programming began. The product, called LinkPlan helps a business owner build relevant traffic to his website by increasing the size of the Internet footprint of any website it runs on.

The following took place between 11AM and 2PM. The programmers, in developing the code for LinkPlan had the system's URL indexer, Meta tag and site crawlers working. The development began for site indexing. The marketing team was assembled.

The following took place between 2PM and 5PM. Marketing decided on a direction for the site copy. Graphics had nearly completed a user interface for the http://www.LinkPlan.net site.

The following took place between 5PM and 9PM. The programmers completed the five functions of LinkPlan and the user interface was installed. Writing site copy was in process. Several sites were indexed as basic testing was conducted.

The following took place between 9PM and 11PM. Copy for the site was completed and added to the Linkplan.net site. The programmers waited for a call from the shopping cart vendor to clarify one question. The project was nearing completion with 10 hours to go…

The following took place between 11pm and 6am. With the product working, and only the upgrade function to complete - the programmers, marketing and graphics teams called it a night.

The following took place between 6am and 9am. The teams reassembled, indexed some additional sites for testing, installed the upgrade process and began celebrating. In just 24 hours, the KeyThing 24 Challenge had been met and our heroes slipped away to await the next major opportunity to help their customers successfully market their business and become more profitable!

Businesses using LinkPlan will benefit from its searchable URL indexer, which crawls the websites and places them into appropriate categories for easy searching. It also builds a relevant page on the Linkplan.net site. The combination of these things help to build targeted traffic to the owners' site.

KeyThing CEO, Scott Dennison noted, "When more traffic meets a website that is better optimized to convert prospects to sales, a dramatic increase in revenue is possible - almost overnight. Businesses using KeyThing services such as our VideoPaste or Immediate Proof streaming video tools to add video to their sites can expect to see such increases."

For more information visit the company's website at http://www.keything.com/products.

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