We are embarking on a very exciting full year consumer direct campaign beginning with the LA Marathon
Teaneck, NJ (PRWEB) March 1, 2007
Aetrex Worldwide, Inc. has announced that they will be exhibiting at the 2007 City of Los Angeles Marathon on March 3 & 4, 2007. Aetrex is recognized throughout the medical community as the leader in pedorthic footcare products and technologies. The company will be launching a national consumer awareness campaign in Los Angeles to educate marathon runners on the benefits of pedorthic products.
Aetrex is best known for its diverse family of footwear and footcare brands including Aetrex Performance Footwear, Lynco Biomechanical Orthotic Systems, Mozaic Customization Technology and Foot.com. In addition, Aetrex is the leading provider of digital analysis technology with its patented iStep Foot Analysis Systems placed in thousands of retailers throughout the world. These products and technologies will be on display at the expo portion of the City of Los Angeles Marathon to more than 80,000 attendees.
"We are embarking on a very exciting full year consumer direct campaign beginning with the LA Marathon" says Stu Wittner Aetrex Director of Brand Development. "We will attend athletic, health and lifestyle events throughout the country. Our key objectives are to reach consumers and present our full assortment of products and technologies to drive consumers to our retailers."
Aetrex plans to showcase the iStep Digital Foot Analysis system, which quickly identifies foot type and pressure points and then immediately recommends the most appropriate footwear and orthotics for an individual's footcare needs. Aetrex will also introduce various footwear including Athletic, Casual, Cross Training and Running styles to marathon attendees. In addition, Aetrex Copper Sole™ Socks a new line of socks designed to reduce odor, bacteria and fungi.
Visitors will receive a complimentary foot scan and be offered a discount coupon to be redeemed at participating retail stores. The 2007 Aetrex "tour" schedule is available at http://aetrex.com/info/schedule_of_events.html. For additional information please contact Stu Wittner at 800-526-2739.
Aetrex Worldwide, Inc. is headquartered in Teaneck, NJ and currently employs 170 people, including 30 board certified pedorthists. The 60-year old footwear and footcare company is comprised of three divisions - Aetrex Performance Products, Aetrex Technology & Education, and Apex Therapeutic Footcare.
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