Customer Service and Consumer Confidence Provide Focus to Domestic Answering Service Giant Answer Force

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Industry research shows customer service communication as the key to improving consumer confidence. Answer Force announces focus on helping clients improve overall customer service and consumer confidence.

Consumer research has shown that consumer confidence is directly tied to the quality of customer service communication being received. announces 2007 focus on assisting clients improve overall customer service and increase consumer confidence.

"The bottom line is consumer confidence is directly tied to communication by the company," Robert Melillo, president, White Hat Marketing explains. "The most successful companies are focusing on the right customer service message within all correspondence," Melillo concludes.

"We take our responsibility as an answering service well beyond just picking up the phone, our goal is to help clients with customer service and in building consumer loyalty," Tony Dopun, Business Growhth Consultant for explains.

Focusing on consumer confidence and loyalty, is pointing to five points for businesses to focus on: 1) make sure your message is focused on you (the company) rather than the consumer, let them know what you are about and what they can expect from you; 2) focus your communication, keep on one singular message and get away form the "jack-of-all-trades" syndrome; 3) do not overwhelm people with an overabundance of text and information; 4) integrate real-person communication into your customer service; and 5) provide helpful hints and high quality content. provides additional information on ways companies are eroding consumer confidence and ways companies are building consumer confidence on their website:

For many businesses the communication they provide customers with is the only tangible item consumers can evaluate a company on. Service companies are rated based on the communication and service provided which is leading many companies to re-focus on customer service and building consumer confidence.'s announcement of helping clients focus their customer service message and assist clients in building consumer loyalty is hitting all the right notes with large and small companies that outsource all or part of their customer service in order to provide a superior message and build consumer confidence.


Answer Force is a full-service contact center providing service to nationwide clientèle from their Portland, Oregon, location. By investing in proprietary technology and developing web-enabled software solutions, Answer Force offers tailored businesses solutions to companies, governmental agencies and educational institutions that outsource their call management. Combining more than a decade of experience in business-to-business telecom with the latest in program development, Answer Force provides customers with premier customer service quality for a fraction of the cost of comparable in-house services.


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Tony Dopun