Real Estate Industry Moving Away from Auto-Attendants and Refocusing on Personal Touch

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Real estate agents around the nation are pulling out all the stops in an effort to regain consumer confidence and compete with FSBO and websites that have taken a chunk out of their business. announces focus on real estate industry to assist in providing the personal touch.

Real estate agents around the nation are pulling out all the stops in marketing efforts in order to reclaim lost clients to FSBO (for sale by owner) and other websites. A core focus on real estate marketing is giving a personal touch.

"One of the real challenges that real estate websites face is giving a personal touch which is a key ingredient to buying and selling homes," Robert Melillo, president, White Hat Marketing explains. "Savvy real estate agents are focusing on giving the personal touch and have moved away from auto-responders and auto-attendants and have focused on call centers that provide human contact."

"I like to talk to people when I make a call not a machine so every realtor I called in Tampa that didn't have a live person answering I hung up," Ian Skawinski, 46, Brooklyn, NY explains. "I want to buy a house from a person not a computer" Skawinski concludes. recently announced an initiative focused on assisting real estate agents and brokers provide a human element to sales and marketing efforts. "There is no substitute to having your phone answered by a professional, courteous receptionist," Michael Crites, Marketing Director for explains. "In the real estate industry it is important to have calls answered during and even after business hours in order to provide a human element and maximize leads."

Real estate professionals know the value of every lead and are maximizing opportunities to recognize and cultivate every lead. Providing high quality customer service and a human element are seen as key ingredients towards maintaining and cultivating leads in the highly competitive real estate industry.

"I like being able to talk to someone rather than having to leave a message," Lisa Scatoni, 34, Miami, explains. "I think certain industries need live customer service especially when it comes to buying or selling a house," Scatoni concludes.

With the real estate industry focusing on improving overall customer service, answering services and call centers are seen as a cost-effective way to make and cultivate leads.'s announcement of a focus on the real estate industry is being hailed by real estate professionals searching for domestic answering services.


AnswerConnect is a full-service contact center serving nationwide clientele from its Pacific Northwest location. By investing in state-of-the-art technology and developing proprietary call center software solutions, AnswerConnect offers unique and fully tailored services for businesses that outsource their call management. By aggregating the potential costs of staffing, capital expenditures, and program development across a diverse customer base, AnswerConnect provides customers with premiere service quality for a fraction of the cost of similar internal services.


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Andy Lewandoski
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