Viral Buzz Takes Blogger from 30 to 32,000 Visitors and a Two-Book Contract

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Blogger stages a two-month viral campaign to get a book contract and now reveals his marketing techniques to other professionals.

How did a new blogger go from 10 readers a day to being featured on Slashdot, a story in the New York Times and a two-book deal in just two months?

The Blog Squad(tm) will reveal the steps behind this viral marketing campaign when they interview Gregory K. Pincus on Tuesday, March 6 at 8 p.m. EST on a public teleseminar open to anyone who registers.

As anyone who has started blogging knows, it's not easy to get big traffic numbers in just two months. Greg Pincus used a system of viral marketing to create buzz for his blog. He got people interested in submitting poems using a series of numbers known as the Fibonacci sequence.

Readers were intrigued, passed the idea around to their friends, who wrote and submitted their poems. Greg's blog got the attention of Slashdot, a heavily trafficked blog that gives "news for nerds, stuff that matters." The number of visitors to Greg's blog at went through the roof.

After that, he was featured in a New York Times interview with his photo, and book publishers started contacting him. Greg is a screenwriter and children's book author. The poems were something he writes as a hobby, and because of his popularity as evidenced by all the traffic and buzz on his blog, he will now publish a novel that includes some of his Fibonacci poems.

"I started blogging on February 21, 2006 to join the children's literature community online as an experiment with harnessing the connective power of blogs," says Pincus. "Little did I know that a two-book deal would result after only two months."

"Greg started blogging the smart way," adds Denise Wakeman, blogging expert and one-half of the Blog Squad team. "He knew he needed traffic to his blog to really leverage the power of online marketing, and set out to recruit readers through use of a viral gimmick."

How he did that, and how other bloggers can replicate a viral campaign for their own businesses and blogs is the purpose of the teleseminar, "32,000 Readers and a 2-Book Deal: How to Launch and Profit from a Viral Blogging Campaign." For more information and to register visit

Known as The Blog Squad, Denise Wakeman and Patsi Krakoff, Psy.D.,, are authorities in helping professionals and small businesses to grow and prosper through optimizing their blogs and online marketing systems. They have 10 blogs covering topics from Internet marketing, blogging, ezine marketing, writing and marketing books through a blog, plus several private blogs for clients and programs they teach. The Blog Squad are co-authors of "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog" and "Confessions of a Reluctant Blogger: From Boring to Brilliant in 30 Days," and authors of the blog, They host a weekly Internet radio show, Blogging and Beyond on VoiceAmerica channel Thursdays at 11 a.m. ET.

For more information visit or contact Patsi Krakoff or Denise Wakeman.

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