Annie Lennox Calls for an International 'Wake-Up Call' on Climate Change

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Annie Lennox, lead vocalist for the Eurythmics, talks candidly about what it means to be green in an exclusive video message for Big Picture TV.

A free online video shows Annie Lennox speaking about the limitations of ethical consumerism, believing that what's most needed is a major shift in business and political spheres. She highlights the need to 'take action' in order to avoid a 'cataclysmic' future. The singer, who accepted the title of 'Campaigner of the Year' on behalf of Make Poverty History in 2005, also says:

'Businesses and the establishment do not have the focus on the bigger picture. There needs to be an absolute wake up call so that society can actually make the kind of incredibly significant changes that need to happen.'

Big Picture TV (http://www.bigpicture.tv) is a new free-to-use, web-based video channel that has launched to bridge the information gap on environmental issues and give viewers the big picture on climate change. The website offers more than 40 hours of free, inspirational and thought provoking videos bringing together some of the world's leading experts and activists to discuss solutions to pressing social and environmental challenges, from climate change to corporate responsibility. Other contributing speakers include Nelson Mandela, Robert F. Kennedy Jr. , Dame Anita Roddick, HRH Prince Charles, Dame Jane Goodall, Amory Lovins and Wangari Maathai. More than 120 speakers currently on the site offer startling warnings, well-informed commentary and practical ideas and solutions.

The website calls for personal action but frames it in the context of climate change, globalization and other issues. Big Picture TV offers the most comprehensive and accessible video channel providing information on global sustainability. London-based founder Marcus Morrell says:

'In the face of an unprecedented environmental crisis, Big Picture TV will help people see the world today in a broader and more positive context. Problems such as climate chaos, rising sea levels and species extinction are all too familiar but they are only part of the story. The big picture is about pragmatic solutions, recognizing that the crises we face bring with them opportunities to rethink, innovate and progress.'

Big Picture TV gives viewers instant access to hundreds of short videos, without first having to register or install software. It provides expert insight and inspiration, personally and professionally, for opinion-makers, consumers, parents, teachers and students. In addition to this free service, users can also access audio and video downloads for US$3.00 a month. These can be played on any computer as well as on 3G mobile phones, MP3 players, ipods and some PDAs, providing high-value content for conferences, debates, classes, lectures, radio broadcast, workshops and coaching. Transcripts are also available for download.

For further information contact: Marcus Morrell on +44 (0)20 7730 9721 or mobile +44 (0)779 3228332, or by email.

Notes to Editors:

Photos of contributing speakers and screenshots of the new site are available on request.

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Marcus Morrell