Invention Support Announces a Great New Invention Known as the "Back Scratcher Belt"

Invention Support has signed a strategic alliance with Patricia Bohat, the inventor of the new device known as the "Back Scratcher Belt", to offer support for this great new invention and to proudly introduce it into the general market.

(PRWEB) March 3, 2007 -- Invention Support has signed a strategic alliance with Patricia Bohat, the inventor of the new device known as the "Back Scratcher Belt", to offer support for this great new invention and to proudly introduce it into the general market.

The basic idea behind the Back Scratcher Belt is to make it easier to scratch your own back without the help of another person. The invention incorporates a new idea for a movable brush mechanism that is attached to a rubber belt strap with two handles at each end of the strap. The user places the belt around their back and moves the brush device by pulling back and forth on the handles of the belt.

Although back scratching products are not completely new to the market, the idea to incorporate a belt-like device is a very novel and useful idea. As the market has not yet developed a device that incorporates a belt in the use of a back scratcher, it is poised for great success.

The U.S. day spa industry, which straddles several health & beauty sectors including beauty, health, wellness, nutrition, fitness, and recreation, was a $5,775 million market in recent years. The Back Scratcher Belt would likely be suited to this market as business strategies in this sector are increasingly focused on delivering products and services that meet more consumer needs.

Over the past ten years, health and fitness has represented a thriving business opportunity throughout the world.

There's also overlap for the Back Scratcher Belt with other segments of the general marketplace such as the medical spa market. Fitness, health, and wellness are being combined to vertically integrate physician practices with commercial and retail revenue generating potential and the Back Scratcher Belt suits this overlapping market. Even hospitals are incorporating fitness and wellness ideas into programs for cardiac rehabilitation and physical therapy and could benefit from this device.

Baby boomers and younger consumers are the primary users of services provided by med spas, laser clinics and wellness centers. In an effort to preserve and protect a youthful appearance and maintain overall health, boomers (and their children) are flocking to these facilities, in search of the latest and greatest in cosmetic procedures and devices such as the Back Scratcher Belt. Another group, senior citizens, is creating the need for affordable and competent day services, in-home care, non-medical assistance and Alzheimer's companion programs - and franchises are rising to the challenge with unique offerings such as a product like the Back Scratcher Belt.

In marketing a product like the Back Scratcher Belt, many companies will likely be considered such as GNC, Woodhouse Day Spa, Relax the Back, The Home Care Assistance Franchise and others. The market is simply booming with potential for a device such as the "Back Scratcher Belt" and this product could surely discover great success in the near future.

Marketers and retailers of sports and medical supplies will soon begin to address the trends in the changing ways people are shopping for their products. Marketing success will come to companies that identify the shifts and turns in the consumer market before everybody else. Jumping on board with the great new invention like the Back Scratcher Belt will be just the way to achieve these ends. It is very likely that the Back Scratcher Belt will soon become a more popular product in countless facilities all around the world. For further information on this great new invention, contact "Jake Way" by email. And ask about the great new invention known as the "Back Scratcher Belt".

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