San Diego, CA (PRWEB) March 6, 2007
The good old-fashioned porch swing. It is, quite simply, synonymous with relaxation. But what about today's homeowners who are seeking a more modern version of this old favorite to enhance their enjoyment of San Diego's relaxed, outdoor lifestyle? The Single and Double Loungers from Outback Chair Company (a casual furniture manufacturer headquartered in San Diego) are exactly what they want -- imaginative reinterpretations of the traditional porch swing. These distinctive hanging chairs are now available at Swings and Things, a mainstay retailer at Seaport Village ever since San Diego's waterfront landmark opened a quarter century ago.
The Outback Single and Double Loungers combine top-quality, UV-treated, waterproof 600x600 denier polyester fabric that is durable and easy to clean with a sturdy frame and wide, comfortable armrests varnished Indonesian hardwood. For real comfort, the Loungers feature 1.5-inch thick closed cell foam seat cushions. The Single Lounger's seating width is 24 inches. The Double Lounger, with a 42-inch seating width, provides ample room for two to cozy up. Fabric color choices include navy blue, green, burgundy, sand and camouflage. Both are backed by a 10-year warranty. And they come complete with mounting hardware plus cup holders for enjoying refreshing summertime beverages. Swings and Things offers the Single Lounger at $279 and Double Lounger for $399.
The Single and Double Loungers are part of Outback Chair Company's complete line of remarkably relaxing hanging furniture. Hanging chairs offer a different experience than hammocks. They are an inspired combination of upright seating with the floating feeling of softly swaying in a hammock. Since you sit up in a hanging chair, many people find them to be more comfortable for lounging, reading, chatting with family and friends and enjoying their favorite cool drinks. Moreover, hanging chairs take up less room. Consumers can enjoy relaxing in a hanging chair even if they do not have the space for a hammock on their patio or deck or in a screened-in porch. Hanging chairs can be enjoyed indoors, too, in family rooms or home entertainment areas.
"Seaport Village is all about fun-in-the-sun and celebrating and enjoying San Diego's laid back, outdoor lifestyle," said Samantha Olenick, who owns Swings and Things with her husband, Kevin. "Our store reflects this ambiance. Our products are all about fun and relaxation." The 500-square foot store sells 250 products from all around the world, including 40 styles of hammocks, 20 hanging chairs and 12 kids' tire swings. The Outback Single and Double Loungers promptly became popular products at the specialty store as soon as Swings and Things introduced them as updated styles of the time-honored porch swing.
"We sell less expensive single and double porch swings constructed in cotton rope. That double porch swing has long been very popular with our customers," said Olenick. After reading about the Outback Double Lounger in a furniture trade magazine, she visited with Jack Bass, president of Outback Chair, and Danielle Abel, vice president, at Outback's national headquarters and showroom on Trade Street in San Diego. "I was immediately impressed with the quality and craftsmanship of the Loungers, and I liked Jack and Danielle right away," Olenick recalled. "I also prefer doing business with a local company."
The Outback Loungers quickly captivated Swings and Things customers. "Our customers are fairly affluent and discerning consumers who readily understand and appreciate the quality and value of the Outback Loungers, which are our highest priced products," said Olenick. "The Outback Double Lounger has been outselling the cotton rope double porch swing by two-to-one."
Swings and Things displays the Outback Single and Double Loungers hanging right outside in front of the store, one on each side of the front door. "People visiting Seaport Village love to sit in the Loungers and relax while enjoying the view of the water. At busy times, they even line up to try them," said Olenick. "We allow customers to sit back and relax for while before one of our sales staff steps outside to chat with them and answer questions."
Outback Chair appreciates having Swings and Things as a local dealer. "Our hanging furniture -- including chairs, loungers, recliners and hammocks -- is sold by casual furniture retailers, pool and spa dealers, lawn and garden centers, hardware stores, and gift boutiques and specialty stores all around the country," said Danielle Abel, vice president, Outback Chair Company, Inc. "It is wonderful to have our hanging chairs available locally at such a premier location in our adopted hometown." Abel and Jack Bass, natives of South Africa, founded Outback Chair Company in 1997 and relocated the business from the East Coast to San Diego in 2005.
Interviews: Samantha and Kevin Olenick at Swings and Things and Jack Bass and Danielle Abel of Outback Chair Company are available for media interviews.
Photos: Swings and Things store photos and Outback Chair Company product images are available to members of the media upon request.
Upcoming Tradeshows for Outback Chair Company: Outback Chair Company is exhibiting its hanging furniture, including the Outback Single and Double Loungers, at the following tradeshows: Hearth, Patio & Barbeque (HPBA) Expo, March 15-17, 2007, Booth 567, Reno-Sparks Convention Center, Reno, Nev. and the National Hardware Show and Lawn & Garden World, May 8-10, Booth W1765, Orange County Convention Center, Orlando, Fla.
About Outback Chair Company, Inc.: When selecting casual furniture, discerning consumers seek exceptional value: imaginatively designed, well-made furniture that provides genuine comfort at a sensible price. For these consumers, and the retailers who serve them, Outback Chair Company manufactures and distributes the most complete line of remarkably relaxing hanging furniture. Suspended from the ceiling of a porch or swaying gently from a frame out back on a patio, by the pool or in the garden, Outback's hanging furniture -- including chairs, loungers, recliners and hammocks -- offers lofty comfort that raises relaxation to serene heights. Founded in 1997, Outback Chair Company (http://www.outbackchair.com) is headquartered in San Diego, Calif.
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