LoudounPrepSports.com Sets Site Traffic Records

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The http://www.LoudounPrepSports.com website devoted to covering high school sports in Loudoun County, VA experienced its best month ever in February 2007 with a record number of total visitors and page views.

The http://www.LoudounPrepSports.com website devoted to covering high school sports in Loudoun County, VA experienced its best month ever in February 2007 with a record number of total visitors and page views.

The LPS website increased its page views in February to 61,921 from January's 49,180 and total visitors increased to 20,114 from 14,614. The websites has increased its site traffic 72 percent since December 2006 and 154 percent since launching a redesign with a new content management system in September 2006.

LPS was launched in Oct. 2005 and has experienced an explosive growth with site traffic increasing 763 percent from February 2006 to February 2007. The site has grown in its 17 months from four pages of content to more than 2,000 pages.

"The feedback we are getting from Loudoun parents, players and coaches is that they enjoy our balanced and comprehensive coverage of prep sports," said Loudoun Prep Sports editor Dan Sousa. "We take pride in covering all 10 high schools equally, and all the varsity sports. We know that the kids in cross country, wrestling and track & field and other sports that normally don't get a lot of coverage are working just as hard as the football and basketball players."

Along with the site growth has come increased interest from local advertisers that have helped support the site's coverage by placing ads and sponsoring sports. Velocity Sports Performance of Ashburn has sponsored an Athlete of the Month program for the past year that includes a monthly photo shoot for the honorees. College Vision of Purcellville last month started a similar program that focuses on the student athletes who play varsity sports and excel in the classroom.

"I love the two programs as the Velocity Athletes of the Month rewards those playing at the top of their game, while the new College Vision program shines a spotlight on those that athletes that contribute to their sports in ways that normally don't get highlighted in the media," said Sousa.

In the last month Diamond Sports Training has signed on to sponsor baseball and softball coverage, Snow Swimming has signed on to sponsor the swimming coverage, and http://www.golfurheadoff.com has taken over the sponsorship of golf coverage.

"Honestly, if we didn't have the support of the advertisers, we wouldn't be able to provide the coverage that we do," said Sousa.

Other sports sponsors include Pro-Fit Ski & Skate for ice hockey, Play It Again Sports for lacrosse, Loudoun Gymnastics Center for gymnastics and Potomac River Running for both cross country and track & field.

Chick-fil-A at Dulles Town Crossing sponsors a popular "Nugget of the Day" feature and Cheers Sports sponsors the Top Performances chart that tracks big games from local athletes. WOW! Work Out World sponsors the LPS Poll and Foster's Grille recently became the site's lead advertiser.

"We really want our advertisers to be a part of this online community we are creating and we wouldn't put them on our site unless we thought they provided a great service or product," said Sousa.

Other advertisers for LPS include: Crown Trophy, Red Hot & Blue, The Fan's Choice, http://www.virginiapreps.com, Smoothie King, http://www.funcompanypicnics.com, Dulles Golf Center and Sports Park, Cheer Madness and http://www.superrecruits.com.

LPS is now signing up Loudoun restaurants and other local eating establishments for a new feature on the site that lists and maps places to eat before or after a game. Each of the 10 high schools in Loudoun has a separate page with links to nearby restaurants.

"When we first started the site we had about 10 visitors a day and that included my mother and my first grader," said Sousa. "Honestly, I couldn't really tell the difference between HTML and a BLT. Luckily my 15-year-old designed a site on Microsoft Publisher that got us through the first year."

In September the site relaunched with a logo and look designed by http://www.justpixels.com and now utilizes the Streamline content management system developed by http://www.TechRiver.net.

"Eddie Sutton at JustPixels designed the look and feel of the website and he found a great artist who created our LPS Monkey. And we have been very happy with the way Streamline has worked for us," said Sousa.

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DAN SOUSA
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