Syosset, NY (PRWEB) March 5, 2007
Millennium Communications Inc., a full-service integrated marketing communications company, today announced that Frank & Camille's Fine Pianos, the Northeast's largest retail piano dealership, has selected Millennium to enhance both their website (http://www.frankcamilles.com) and online strategy.
According to Allurent's recent national Online Customer Experience Survey, 41% of consumers in 2006 said a frustrating online experience would make them less likely to shop at that retailer's physical store. In addition, 59 % said this experience negatively impacts their overall opinion of the retailer and/or brand.
Given this growing trend in seamlessly integrating the offline and online channels, Millennium will create a new Internet destination that allows Frank & Camille's to connect with customers … in any venue, whether at one of the 7 stores spanning the tri-state area, on the phone or at their website. While the existing site is visually appealing, Millennium will help Frank & Camille's to better target the piano retail market online by:
- Revising the design and functionality of the existing site
- Expanding the valuable information about Frank & Camille's pianos and services
- Utilizing the site to build a database of qualified leads
- Educating consumers to make their in-store piano buying experience more enjoyable
- Creating new sections featuring pre-owned pianos, direct sales manager contact methods, press releases and announcements, current events and special offers.
"Frank & Camille's has been a successful retail player in the music industry for over 29 years through its stores," stated Pat Macri, Millennium's President. "Today, an effective business strategy includes a solid Internet foundation. It's no longer considered a competitive advantage - instead, it's a requirement for survival."
"By working with countless leaders in both the traditional and online arenas, the Millennium team has mastered the art of creating online storefronts that reinforce their brick-and-mortar counterparts," he continued. "The evolution of Frank & Camille's success is dependent on developing a seamless integration between online and offline channels, providing the same (or better) customer experiences as the physical locations."
The revised Frank & Camille's website is tentatively set to launch in May 2007. To explore how Millennium can help you, visit us online at http://www.millenniumweb.com.
About Millennium Communications
Founded in 1993, Millennium Communications Inc. (http://www.millenniumweb.com) is an integrated communications company specializing in marketing, advertising, promotional strategy, interactive development and managed hosting. Our multidisciplinary staff works together to bring a broad range of skills to every engagement to deliver superior results.
Millennium is headquartered at 6900 Jericho Turnpike, Syosset, NY 11791. For more information, please contact the team at 516.682.8080.