Open Hospitality Adds New Business Partnership Division headed by Leanne Ballard

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Open launches hospitality business development initiative targeted in leveraging complementary services for bundled solutions offering. Consolidation of hotel vendor relationships key driver in maximizing capabilities and core strengths.

Open Hospitality, the leading online representation company, announced today that Leanne Ballard, formerly Vice President of Sales has moved to the newly created position of Vice President of Business Partnerships. "Leanne has ably lead our sales department from our first day in business," said David Millili, Open Hospitality's CEO. "Only a key member of our management team could take on this responsibility."

"We need Leanne's strengths and creativity in sales and marketing to run this critical division," added Brian Dass, the company's President.

The new division will be responsible for business development opportunities, vendor relationships and client solutions. The department will identify emerging trends in technology, both in the hospitality industry and beyond and seek out partners who will ensure that Open Hospitality is positioned to capitalize on these trends.

"I'm thrilled to take on this challenge for our company," said Ms. Ballard. "Our partnerships are our most important assets."

About Leanne Ballard: Leanne Ballard began her career in hotels at The Breakers in Palm Beach. In 1996, she was recruited by the Davidson Hotel Group as Group Sales Manager and member of their nationwide sales task force. In 1998, she was named Director of Sales & Marketing with the Biltmore group's Alexander Hotel and eventually to a group of boutique hotels under Goldman Properties. At Goldman, Ballard oversaw all sales initiatives, reservations and catering operations. An avid leader in the business, she spearheaded and ultimately chaired an initiative for Miami's boutique hotel community, which resulted in a cooperative effort of over 125 hotels and local and state tourism organizations. In addition to her responsibilities at Open, she teaches a graduate course at NYU on tourism distribution systems and is a member of the OTA and HEDNA.

About Open Hospitality: New York based Open Hospitality provides integrated services by connecting the processes of website management, multi-lingual search engine optimization, email marketing and online revenue conversion strategies into one proprietary dashboard for better management, tracking and reporting. Open's pay-for-performance model has pioneered a shift to consolidating services, eliminating both the need for multiple vendor relationships and prohibitive costs. Open Hospitality can be reached nationally via the web at:

Please contact Brian Dass at Open Hospitality, 212-989-7227 or via e-mail for more information.


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