J Sharpe Agency PR Client MIMS Takes #1 At Billboard Hot 100 With 2007's First Runaway Hip Hop Hit

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J Sharpe PR Client MIMS Makes the Third Largest Leap in Billboard Chart History as "This Is Why I'm Hot" Rockets Up the Hot 100 32-1

2007's first runaway Hip Hop hit, "This is Why I'm Hot" by J Sharpe Agency PR client MIMS has run all the way to the top of the Billboard Hot 100 at number 1. Officially the biggest hip-hop breakout of the year, This Is Why I'm Hot," made the third largest leap in Billboard chart history by rocketing up the Hot 100 32-1. A full month prior to the release of MIMS' debut Capitol Music Group, album, Music is my Saviour, all market indicators are already in red-zone mode.

"This is Why I'm Hot" is already the No. 1 ringtune in the U.S., with over 450,000 ringtunes purchased in just three weeks. On iTunes, the full-song download has reached No. 1 on the overall daily list of best-selling tracks -- a breakthrough for any hard-core rap record, on a chart that's recently been dominated by such mass-market Grammy winners as the Dixie Chicks and Justin Timberlake.

The track's music video clip is enjoying heavy rotation at both BET and MTV, with additional highlight exposure on ESPN. Online, MIMS is a AOL Breaker artist, and is also featured in MTV's Discover and Download program. In the Urban and Rhythmic Crossover radio formats, "This is Why I'm Hot" has streaked into the top 5, with an over-25% increase in both spins and total audience impressions in the last week. MIMS' appearance on NBC's Last Call With Carson Daly aired last week.

"We are thrilled to be in strategic partnership with a talented, emerging artist such as MIMS and congratulate him on his well deserved accomplishments thus far," says Jennifer A. Williams, J Sharpe Agency PR President and CEO. "It is clear that this is just the beginning of many more to come for him ."

MIMS, born Shawn Mims in Washington Heights, New York, began DJ-ing in his early teens, and proved himself a major self-starter, with a featured spot in a Baby Blue Sound crew track nominated for Best Video in Canada's Much Music Awards at age 20. Last year, his independent release of "This is Why I'm Hot" attracted local radio play, and a Capitol Records deal.

About J Sharpe Agency Public Relations

From it's flagship New York City headquarters and strategic satellites in Atlanta, Miami an Los Angeles, J Sharpe Agency Public Relations aggressively utilizes its passion, creativity and network of resources to develop, execute and fully maximize superior public relations results for it's rapidly growing and diverse clientèle roster.

For more information, please contact: J Sharpe Agency Public Relations

Jacqueline Vanderbilt - 718.774.6264


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