Consumers Get Free, In-depth Lesson Using Best-selling Nikon D40 Digital SLR Camera

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Adorama AIRC "Guided Tour" is designed to turn owners into experts in this entry-level camera--and help others decide if this is the right model for them.

You've read all the reviews, done your research, and purchased a cutting-edge digital single-lens reflex (DSLR) camera. Now it's time to master it so you can take great photos. Adorama Camera, the Photography People, has just published a Guided Tour of the Nikon D40 (http://www.adorama.com/Catalog.tpl?op=academy_new&article=030507&refby=press_NikonD40).

The Guided Tour series, which is a part of the AIRC - Adorama Imaging Resource Center, takes users through every button, feature, and menu item found today's top-selling cameras, and is designed to help owners unlock their new cameras' fullest potential so they can take better pictures. "Some cameras have incredibly useful features hidden deep in their menus," notes Guided Tour author and AIRC editor Mason Resnick. "In the Guided Tour, I help users find these gems so they can take pictures they never thought possible."??

The Guided Tour of the Nikon D40 also offers a Field Report summary of the camera's handling and quality in real-world use, as well as a new feature that highlights which accessories are most appropriate for this camera, and explains why.

While D40 owners can purchase videos and books that teach owners to use their cameras, the AIRC Guided Tour series, along with everything else on AIRC, is free.

The Guided Tours are amply illustrated, and designed to be read while actually holding and using the camera. "This way," says Resnick, "the information will be retained better so the user will remember to use it in appropriate situations while taking pictures."

In addition to describing the camera's features in detail, the Guided Tour is filled with useful tips to help get the most benefit out of those features. "The Guided Tours go far beyond what's in the instruction manual," says Resnick.

The Nikon D40 is the 10th in the ongoing Guided Tour series. Other tours include the Nikon D80, Rebel XTi, Olympus Evolt E-330, Sony A100 Alpha, and Pentax K100D. Readers can find the articles in the Guided Tour area of the AIRC (http://www.adorama.com/catalog.tpl?op=academy&article=091706&refby=press_NikonD40).

Online photo magazine at a retail site?

The Guided Tours are a feature of the AIRC -Adrama Imaging Resource Center (http://www.adorama.com/AIRC&refby=press_NikonD40), which is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 250 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? AIRC editor Mason Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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MASON RESNICK
Adorama
732-221-8748
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