Consistent, timely follow-up of prospects is a huge problem for many dealers and yet it is vital not to waste these valuable sales opportunities. They've already demonstrated a strong interest in the dealership and told you what they want. Most importantly, those prospects will buy - from someone. Our new tool helps dealers make sure that someone is their dealership
Westlake Village, CA (PRWEB) March 5, 2007
5square.com, which delivers Sales Process Automation software to automotive dealerships, today released an automated follow-up tool. The new tool is built right into the overall 5square.com Web-based system and greatly expands upon the previous follow-up functionality. It includes features specifically requested by dealers to help improve prospect follow-up that to date have not been available in sales process software.
The new tool is the first of its kind to specifically link each lead to an automated follow-up schedule that allows dealerships to tailor follow-up by lead source and the reason the customer left. It ties directly into how the dealership is spending to get prospects into the store and then targets why they leave to get them back into the store. The tool forces more discipline inside the store as management can set a specific follow-up schedule which automatically enforces follow-up.
According to Manny Sousa, Director of Internet Sales at Anderson Honda in Palo Alto, CA; the #1 Honda e-dealer in the country, his dealership has increased its sales by 5-10% from automated follow-up alone. It allows the sales people to concentrate on prospects that are in the market right now without abandoning prospects who may not be so high on the sales chain; "5square's automated follow-up tool is like adding three personal assistants for each sales person. Lots of dealers have a process in place but no guarantee a sales person will follow-up. With automatic follow-up it's so simple you'd be crazy not to use it. It all happens behind the scenes - automatic letter and email etc. - it's like having robot sales people working for us."
When a customer leaves without making a purchase, the reason they have left is logged into the computer; conducting more research, credit challenged, bringing back spouse, etc., and a pull down menu directly links to a follow-up schedule. For instance, the credit challenged individual can be offered credit counseling services.
The follow-up schedule is also linked to the source the lead originally came from; a newspaper ad, AAA, OEM, Website, etc., and a schedule of follow-up events is tied to how that specific buyer behaves with a schedule of calls, tailored emails and letters. Emails and letters are sent automatically with no sales person intervention. For telephone calls the task appears automatically on their work plan to prompt them to place the call. The sales person simply clicks on the icon and it pulls up the customer record so the call can be made.
The automated follow-up tool can also be set up to independently follow the customer by lead source and vehicle purchased. If an existing customer purchased a used vehicle a year ago and is currently look at purchasing another vehicle but has not yet purchased, the customer could be sent communications such as service coupons for his existing vehicle and a separate set of communications tied to the reason he was interested in another vehicle, but did not purchase.
"Consistent, timely follow-up of prospects is a huge problem for many dealers and yet it is vital not to waste these valuable sales opportunities. They've already demonstrated a strong interest in the dealership and told you what they want. Most importantly, those prospects will buy - from someone. Our new tool helps dealers make sure that someone is their dealership," commented Skip Kinford, President, 5square.com.
About 5square.com (http://www.5square.com)
Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software.
5square goes well beyond CRM. It's a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless. Giving a whole new level of visibility and enforcement across the dealership - and the results to match.
The system integrates easily with both ADP and R&R DMS systems. It's Web-based, so dealers can concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in less than two weeks.
For more information, visit http://www.5square.com, call 877-577-8273
Carter West Public Relations