Call to Action Wins the Oscar: Fresh Baby Gets Best Supporting Company for New Parents

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The solution to Global Warming is not about moving your family into a bio-dome or riding a stationery bike to generate electricity. Instead it's about everyone making small, incremental changes. This call to action has been the credo of two entrepreneurial sisters who created Fresh Baby to help new parents do their part. Their brainchild, the So Easy Baby Food Kit, is a perfect example of how parents can easily make a difference for the child's health and the health of the planet.

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The subject of Global Warming reached new heights as a headline discussion at this past week's Oscars. In her Academy Award acceptance speech, Melissa Ethridge called upon all of us to be "the generation that woke up and did something and changed". She brought the crowd to their feet with "It's not red or blue, we are all green. This is our job." Former Vice President Al Gore also called on all Americans to help solve the climate crisis, reminding us that even "small changes can make a difference". Solving Global Warming is not about moving your family into a bio-dome or riding a stationery bike to generate electricity. Instead it is about making small, incremental changes to live a more natural lifestyle.

This call to action has been the credo of two entrepreneurial sisters who have been at the forefront of the "green" movement for many years. The sibling team of Cheryl Tallman and Joan Ahlers, created Fresh Baby to offer products that are meant to stamp out obesity in children, and provide healthier, natural lifestyle choices for families. When is comes to "green" parenting, their first suggestion to new parents is to be aware of simple things you can do for your child that can make a difference. One simple step they recommend is to "make your own baby food".

Their brainchild, the So Easy Baby Food Kit, is a perfect example of how parents can easily make a difference. Making baby food is a simple healthy alternative to buying processed jars of baby food. Making your own baby food will:

1. Reduce the number of baby food jars in landfills;

2. Create less greenhouse gas by not buying commercially processed foods

3. Provide your child fresher foods with no artificial additives;

4. Offer your child better tasting, healthier choices, and

5. Save your family money - even if you choose 100% organic!

The "So Easy Baby Food Kit" is designed for new parents who want to make a difference but are not quite sure how to get started. Everything you need comes in one box - except the baby and the fresh food. Of course homemade baby food taste better than the army green stuff in the jar, but what surprises most parents is how easy it is to make. In fact, parents can make a week's worth of meals in less than 30 minutes. The method is very simple - cook, puree, and then freeze. It is really so easy!

About Fresh Baby:

Fresh Baby is the inspiration of two sisters, Joan Ahlers and Cheryl Tallman, who put a modern twist on the conventional wisdom that when you make it yourself, you know its better. From writing easy-to-follow, tasty recipes for using fresh ingredients, to recommending simple activities that build good eating habits, to answering all the questions and eliminating the guesswork, Fresh Baby has thought of it all. Fresh Baby products are available at many fine specialty stores and national chains including Target, Wild Oats, and Whole Foods Markets.

Get your Academy Award in green lifestyle, visit freshbaby.com. It is their call to action. Going to Natural Products Expo West? Visit us at Booth 4715.

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Cheryl Tallman
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