A Marketing Success Story: Advertising Copywriter's Blog Attracts New Business 1,000 Ways

Blogging proves to be a valuable marketing tool for veteran freelance advertising copywriter, but consistency has been the key.

SAN DIEGO, CA (PRWEB) March 6, 2007 -- The key to successful marketing often lies in consistency, and freelance advertising copywriter John Kuraoka's Ad Blog has been nothing if not consistent. For just more than four years running, Kuraoka has regularly posted to his blog. Today he posted his 1,000th blog entry.

That's 1,000 web updates, adding more than 48 pages of targeted, relevant, original content to Kuraoka's website during those four years.

So, has this consistency led to success? Kuraoka certainly has benefited from the global nature of the web: his website frequently brings him clients from all over the world. "When the dollar is weak, I get a fair amount of business from Europe and Asia," he says. "I'm the cheaper, outsourced labor for American-style English-language ad copy. Plus, I get inquiries and work from all over the U.S. too. That makes my business less dependent on the local economy."

Kuraoka has been an advertising copywriter for more than 23 years, and a freelancer for more than 18. So, he's weathered enough regional economic cycles to know how important it is to actively reach out to new markets. His primary marketing vehicle is his website - and his primary online promotional tool for his website is his blog. Except for a trial several years ago, he has done no pay-per-click advertising.

In addition to attracting traffic and clients, his Ad Blog has attracted further promotional opportunities. As an example, for the past week Kuraoka has been a featured guest blogger writing about advertising on Sessions Online Schools of Art and Design's "Notes on Design" blog (http://www.blog.sessions.edu/). Sessions, based in New York, is an accredited school of design with students from all over the world. Kuraoka's posts there are aimed at aspiring designers and art directors.

Kuraoka suggests that one key to longevity in blogging is setting manageable goals. "Especially at first, you have to set a sustainable pace," Kuraoka says. "When I started the Ad Blog, my goal was to post once a week. As I got faster, I increased that to three times a week. For the past couple years, I've posted nearly every business day."

Kuraoka estimates that he spends about 20 minutes on each blog entry. "I look at that time as being part of my own marketing," he says. "Many self-employed professionals spend very little time marketing themselves, or if they do they don't keep it up. Posting to my Ad Blog means I spend a few minutes every day on self-promotion and new business development. It all adds up to a pretty significant competitive edge."

"Besides which, researching the entries helps me stay up on the latest trends. And, I love finding great stories in out-of-the-way places. My Ad Blog lets me share those stories with a handful of friends in and out of the industry."

To visit the Ad Blog, and read what Kuraoka is saying now, go to http://www.kuraoka.com/adblog.

About John Kuraoka
John Kuraoka is a freelance advertising copywriter who services ad agencies and companies worldwide from his home in suburban San Diego. He has written ad campaigns for organizations ranging from niche players to Fortune 500 companies, and his work has been featured in CA, Graphis, and the Clios.

http://www.kuraoka.com
(619) 465-6100

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