Horse Enthusiasts Have a New Place to Share Their Lives on

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Latest addition to online grassroots sports network from the Enthusiast Group; horse owner, writer, and competitor Emily Esterson is enthusiast-in-chief

Horse enthusiasts, from world-class competitors to passionate backyard equestrians, have a new place to tell their stories, and share their photos and videos, without waiting for a professional journalist to decide if they're publishable:

The Boulder, Colorado-based Enthusiast Group has debuted the new online community where horse enthusiasts can share their stories, advice, news, photos, videos and product reviews, and connect with each other for online conversation. This is the fifth online sports site opened by the company; the others are,,, and, communities for climbing, mountain biking, running, and cycling enthusiasts, respectively. is based on the concept of "grassroots media" -- which simply means that site visitors themselves are the authors of much of the content on the site. The site joins the growing grassroots sports network being built by the Enthusiast Group.

"Sports enthusiasts have compelling stories and images to share, but they typically are under-covered by traditional media," says Steve Outing, founder and publisher of and the Enthusiast Group. "It's nearly always the stars of any sport who get media attention. But everyday horse sport enthusiasts deserve coverage, too. They should have a media outlet of their own. That's what and other Enthusiast Group sites are about." isn't all user-submitted content, however. Serving as head cheerleader -- encouraging and helping site visitors share their stories and images and offering expert advice -- is Enthusiast-in-Chief Emily Esterson, an Albuquerque, New Mexico-based writer, editor, horse owner and competitor.

Esterson has contributed to several major horse publications as a freelance writer (Equus, Dressage Today, Perfect Horse, Performance Horse, Western Horseman) and currently edits Equestrian Retailer, a trade publication for tack stores, and the New Mexico page of New West. She has covered the World Equestrian Games for Western Horseman, Performance Horse, and Dressage Today. She competes her Westfalen sport horse at second and third level dressage, and is "horse mom" to a three-year-old hanoverian (vocation TBD) and her retired event horse. She has competed jumpers, eventers, and dressage horses, and is currently testing the reining waters. Emily also will produce a longeing manual (title TBD, due July 2007) for Globe Pequot Press.

Esterson writes a blog on about her horsing life ("Real Riding with Emily"), produces a podcast, shoots photos and video, and answers questions in an Ask Emily forum.

"Riding is such a solitary sport, and we horse people love to talk about our horses and horse adventures. provides the perfect venue for enthusiasts to share their stories. The site is a place for sometimes isolated horse people of all ability to share their experiences, tips, photos and stories, to 'talk horse.'"

"I'm incredibly blessed to have built a life around horses, and I can't wait to hear from others who are living and riding that life." is about audience participation and interaction. Every piece of content posted to the site allows visitors and users to comment and discuss, and they can share anything they wish, as long as it's on the topic of horses. They can ask questions and get expert answers from Esterson as well as get advice from other users. "This is not like your traditional horse magazine or website," says Outing, who is a well known interactive media expert and columnist. "This is about horse enthusiasts sharing their passions with each other. It's two-way dialog, not traditional one-way, we-tell-you-how publishing."

The site routinely runs contests and promotions, rewarding the best inspirational tales, photos and videos, for example, with horse-related prizes provided by sponsors. Use of the site is completely free to its users.

About the Enthusiast Group

The Boulder, Colorado-based company was founded in 2006 by Outing and Derek Scruggs, an experienced Internet entrepreneur, with the goal of creating a network of grassroots-media-based websites serving adventure and participant sports.,,, and are the first sites published by the company to open to the public. Sites covering additional adventure and

participant sports are planned for roll-out throughout 2007.

The Enthusiast Group is funded by a group of 11 investors, including Omidyar Network (a mission-based investment group founded by eBay founder Pierre Omidyar), DB Medialab (the new-media arm of Norwegian national newspaper Dagbladet), and Brad Feld.

Websites: website:
Real Riding with Emily blog: website:
YourClimbing website:
YourMTB website:
YourRunning website:
Corporate website:


Emily Esterson, enthusiast-in-chief: 505-553-2671

Steve Outing, founder and publisher: 303-543-7810

Derek Scruggs, founder and CEO: 303-543-7810


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