Salt Lake City, UT (PRWEB) March 6, 2007
A new interactive customer relationship management (CRM) solution tool available on CRMToday.com helps users find the right CRM system for their business (http://www.CRMtoday.com). CRMToday.com's online tool matches businesses with top CRM providers according to key criteria such as business needs, industry sector and size.
CRMToday.com, a top business to business site, features a range of resources to help companies develop an effective CRM strategy. The site's customized research tool takes the guesswork out of finding the right CRM application. Users specify key criteria such as:
- Business objectives
- Number of employees/ size of business
- Location of business
Based on these parameters, CRMToday.com's automated search identifies the CRM providers best suited to the business' requirements. (http://www.CRMtoday.com)
CRM technology has the potential to revolutionize productivity and send sales figures soaring. According to the IDC, successful implementations of customer relationship management applications yield returns ranging from 16 percent to more than 1,000 percent. Increased productivity and business process efficiency together account for 93 percent of the return.
The key to implementing CRM technology effectively is to find a CRM application customizable to the company's business needs. "The challenge is in clearly defining the business objectives and then mapping the IT strategy to these goals," advises Benjamin Holtz, President & CEO of Green Beacon Solutions, a CRM strategy and implementation consulting service.
Online CRM applications have become the industry standard for establishing and maintaining strong customer relationships. CRM systems provide global access to customer data, key sales and marketing metrics, sales pipeline tracking, customer service and call center monitoring, sales forecasting and market analysis, and more. These capabilities empower businesses to offer end-to-end customer service, from sales prospecting to lead collection to product support.
CRMToday.com provides business information, resources, and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.